We start this weeks section on the trending headlines with the news of the Egypt Air flight, which as we had reported last week was reported missing. Later reports confirmed the tragic news of the plane being found crashed in the Mediterranean Sea. However, the… Read More
In an attempt to make it easier for marketers to bridge the digital and physical worlds, Google has set up a host of changes to its advertising platform, a significant one being the expected increase of ads on Google Maps. Making a case for advertisers… Read More
Wendy’s, the third largest burger restaurant chain in the world, has appointed Brazen to handle its public relations for the UAE. Brazen will be tasked with handling all Wendy’s MENA consumer media relations around its restaurants, plus corporate and business profiling, with particular emphasis on… Read More
LinkedIn is busy assuring its users that no new data breach has ailed the professional social networking platform. Earlier this week, reports had surfaced about a security issue, wherein, data stolen from LinkedIn in 2012 was being made available online. The hacked information included member… Read More
Spend on digital retail marketing is set to increase from USD 174 billion in 2015, to USD 362.1 billion by 2020, with the Africa & Middle East region estimated to increase at a total of USD 6.5 billion. Juniper’s latest research, ‘Digital Retail Marketing: Coupons, Advertising & Consumer… Read More
With the Rio 2016 Olympics fast approaching, Global Web Index (GWI) explores the vast global popularity of this competition and how it can help marketers reach a broad selection of digital consumers. Already, half the world’s online population say they watch the Summer Olympics on… Read More
Digital advertising has experienced strong growth with no signs of slowing down, but in order to continue its global boom the industry needs to ensure clean ad delivery – meaning ads are viewable to the consumer and free from fraud. After all, an ad that… Read More
As the role that smartphones play in a consumer’s life gets defined by phrases such as ‘attached to my hip’, ‘butler’ and ‘lifeline’, the device has become the companion that people turn to in ‘I-want-to-know’, ‘I-want-to-go’, ‘I-want-to-do’ and ‘I-want-to-buy’ moments throughout the day. To stay… Read More
Twitter will simplify Tweets in the coming months, with the objective to make it faster and easier for people to express themselves with more room in the 140-character Tweets. The simplified Tweet rules will make conversations faster and more intuitive. Media attachments, such as photos and… Read More
A new study carried by LinkedIn indicates that United Arab Emirates (UAE) continues to serve as a hub for business innovation. The study shows that the number of LinkedIn members noting entrepreneurship as their core job function nearly doubled in the past year. Moreover, the… Read More
