Audi Middle East has debuted ‘Audi Challenges Arabia’ in the Middle East region. With this initiative the automaker has asked fans to nominate an ‘Audi challenge’ that would become a reality for them. In the latest round of the campaign that was conducted in February, a… Read More
The highlight for this week has been the leak of confidential documents that have been termed the Panama Papers #PanamaPapers or #PanamaLeaks. A massive investigation led by hundreds of journalists who went through more than 11 million documents from the secret files of Mossack Fonseca… Read More
Following a creative pitch process that was initiated in January 2016, Dubai-based Emirates Airline has awarded the advertising mandate for the MENA region to Leo Burnett. For the agency, the win brings a sign of confidence given the recent formation of Publicis Communication in the region. It is understood that several… Read More
There is much working for media in the Middle East and North Africa (MENA) region if investors and leading media players are to be believed. Some of the experts see two factors as MENA’s biggest strengths –– its young audience and the speed at which… Read More
Soon after announcing its President of the Jury for Lisbon International Advertising Festival (LIAF) a week ago, the Festival has now revealed the remaining names of its Executive Jury that comprises global creative authorities who will be travelling to Lisbon in September to assess the best creative works. MENA’s… Read More
“There is no endgame in digital. Digital transformation is a constant journey and buzzwords are fallouts along the way”: Gavin Payne, who has been actively involved in the digital space for nearly two decades, had this one thought that he hopes companies attempting to stay relevant… Read More
Ooredoo has entered into an agreement with Rotana Media Group to make all the channels from latter available on its recently launched Ooredoo TV service . The agreement adds eight Rotana HD channels as part of Ooredoo TV’s basic package, giving viewers more Arabic content, including television series,… Read More
Many young entrepreneurs have their sights set on Silicon Valley considering that it is a powerful innovation hub. There was a time that this was indeed the case. However, while the United States takes the cake, there are many other innovation hubs that have shaped… Read More
Mother’s Day inspired many companies to focus their communication showcasing the mother-child bond. In many ways though, the Kinder ad stands out. On the occasion of Mother’s Day, Kinder Chocolate took forward its commitment to cementing mothers’ bond with their children by orchestrating a video that reflects that deep, palpable… Read More
Even as experts from the business, from across the globe, pay close attention to how data can generate more revenue, the examples of those who have truly understood this are few and far in between. Depending on the side of the communication and advertising business… Read More
