We live in a technocratic age that has led to a debate with data & technology on the one end, and creative on the other. While creative doyens such as BBH’s John Hegarty state that data did not create any wealth, creativity did, men leading… Read More
From being named among the Most Influential Arab Women to the Leading Businesswoman of the Year, du’s EVP of Brand & Communications, Hala Badri, has written a growth story that is inspiring a whole generation of future leaders. The Arabian Marketer catches up with Ms Badri… Read More
To mark this year’s International Women’s Day, Google collaborated with Egyptian women for a special doodle to help them voice their hopes and dreams. This special video was shot in Cairo and 12 other iconic cities around the world. It features Egyptian celebrity Donia Samir… Read More
I’m no marketing guru, or creative genius with a forest full of lions. I am what you would may call a run-of-the-mill lost soul in the exciting and chaotic world of advertising. The Dubai Lynx Festival is that time of the year, when most of us… Read More
Influencer endorsements has been on marketer’s agenda for some time now. But it is not often that brands get their influencers right to convey the brand’s message. How should brands work with influencers and how can brands use them to best connect with consumers. According to… Read More
The second day of Dubai Lynx has ended, and this place does not stop surprising me. Though I must admit that Titan the Robot is starting to be a ‘normal’ thing, but that in itself should be surprising. The first session in the Academy was… Read More
Dubai Lynx International Festival of Creativity is playing host to some very interesting sessions on the dynamics that are changing the advertising and communication business. One session that not only challenged conventional practices but also urged to look beyond the obvious was presented by DMS’… Read More
Most consumer behavior is reviewed through ratings and recommendations along with studying purchase patterns. It has become important for brands to know their consumers inside out to best serve their needs. In live with its vision to become 100 percent digital, Dentsu Aegis Network has… Read More
It is a UAE show in the Radio Lynx category with 21 of 22 entries shortlisted from agencies in Dubai. Lebanon has one shortlist in the category. Two Omnicom agencies have featured the most in the Radio shortlist. Ten entries from Impact BBDO have made… Read More
Leo Burnett’s Beirut and Dubai offices have collectively nabbed 11 places in the Promo and Activation Lynx shortlist. The agency has been selected for a number of its clients including Procter & Gamble, Mashrou’ Leila, Max and Samsung. Impact BBDO follows with seven shortlists for… Read More
