The much awaited Emirates campaign featuring Hollywood actress, director and producer Jennifer Aniston is out. Keeping in mind the fame that Jennifer Aniston received from the chirpy character of Rachel, Emirates cashed on to it and presented the one minute TVC. The Golden Globe and… Read More
“We live in a digital world; our lives are digital, our conversations are digital,” highlighted Ankur Gupta, Senior Director of Big Data at Sears Holdings Corporation. The 2015 edition of Future Retail Summit opened with Mr Gupta delivering the international keynote, The integrated retailer: seamlessly… Read More
According to a recent research, the Arab online population is growing faster than that of online Arabic content, creating a gap that needs to be filled and prospects that local entrepreneurs are looking to grab. The research carried out by BECO Capital, a regional venture… Read More
He Named Me Malala, an intimate portrait of Nobel Peace Prize Laureate Malala Yousafzai, will make its Middle Eastern debut on October 15, the closing night of the prestigious Beirut International Film festival. The film, directed by Academy Award winner Davis Guggenheim, gives an… Read More
Over the years, advertising has lost its psychological influence and subliminal power. These days, consumers and the public in general value the information they find in respectable media sources. Featuring in the news section costs significantly less than running an advertisement. In today’s competitive business… Read More
Abandoned Cart? Not a problem anymore! Every type of business/industry has evolved. 2015 happens to be the most advanced as compared to 2000 when e-commerce really took off! We have come a long way from 2000 and everything pertaining to e-commerce, just like any… Read More
Hills Advertising, Elevision and out of home (OOH) communications agency Posterscope and Blue 449 have partnered in Project Everyone, the brainchild of filmmaker and Comic Relief founder Richard Curtis. Project Everyone aims to share the United Nations sustainable development goals with seven billion people over… Read More
According to a recent survey by Vuclip, the use of social networks and instant messaging platforms for mobile video sharing is increasing. The report findings provide insight into consumer behavior associated with sharing videos on mobile. 38 percent of respondents indicated that they share videos… Read More
Unilever has been named as a leader of the Food, Beverage and Tobacco Industry Group in the 2015 Dow Jones Sustainability Index (DJSI) results. It’s one of only 24 companies to be named as Industry Group Leaders. Unilever achieved an overall score of 92 out… Read More
In a move placing its Dubai hub as one of the Havas Village global spearheads, Havas Worldwide Middle East has launched a new integrated communications model in the region. The concept brings together the previously separate strategy, creative, digital, media and PR disciplines and enables… Read More
