Dubai’s media sector has gone from strength to strength in the past decade, with the creation of a real industry ecosystem emerging in Dubai; Dubai Media City provides a home to industry giants, as well as SMEs and entrepreneurs from across the media value chain.… Read More
GroupM, WPP’s global media management investment operation, has named Filip Jabbour as new Chief Executive Officer to lead operations and drive growth in the Middle East and North Africa. As CEO, Mr Jabbour, a media agency executive with extensive media communications experience, will be responsible… Read More
twofour54’s studios in Abu Dhabi are now the home of entertainment show ET Bil Arabi. The show comprises breaking news stories, exclusive set visits, first looks at upcoming film and television projects, as well as candid one-on-one interviews with some of the Arab World’s… Read More
Vuclip, a mobile video on demand service for emerging markets has partnered with Mazzika Group, to bring Arabic music to the mobile users. Mazzika group is a music production house in the Arab World. Mazzika Group will work with Vuclip to extend their premium music… Read More
A recent survey by global marketing and technology agency DigitasLBi reveals the latest technology trends and consumer habits that are transforming how, where and why people shop online, and what devices are mostly used when doing so. The survey, which was conducted in 17 countries… Read More
There are more than 7 Billion mobile phones worldwide. Always on and accessible everywhere, mobile devices have become central to people’s lives, mobile represents the most important screen today for end-users and it is definitely the number 1 screen for young generations, making them a… Read More
There may be the lesser evolved that still view corporate social responsibility (CSR) as something forced upon corporates or a must-do that has to be tick marked in an annual calendar. However, leaders – both from business arena and of society – in the Middle… Read More
Starting the year positively, global consumer confidence saw an increase of one point from fourth-quarter 2014, with an index score of 97, according to the Global Consumer Confidence report released by Neilsen. After a slight dip at the end of last year, when all… Read More
Dacia Automobiles celebrated its 10th anniversary by reliving the joy and excitement of its customers buying their first Dacia. The emotions and feelings are presented in its recently launched TVC shot in Morocco. Dacia is a Romanian car manufacturer and was taken over by the… Read More
Empty plastic beverage bottles are seen as trash for most. That is why when this ‘trash’ can be used to light homes of thousands living in developing and under developed countries, it is an important example of creativity that delivers. This is what PepsiCo’s Liter… Read More
