As much as we want our CEOs to be social savvy, are they? Well, going by Domo and CEO.com’s report release in September of 2014, 68 per cent of Fortune 500 CEOs lack a social presence. The hesitance of majority of CEOs to be active in social… Read More
Even as Unilever agencies are gearing up for a global media agency review, the corporate major has consolidated its search engine marketing and search engine optimization duties with Omnicom’s Resolution Media. The development follows a pitch process. Prior to this, Unilever’s search mandate was handled… Read More
The fragmented and competitive social and mobile landscape drives advertising innovation but brings with it inefficiencies and challenges. Social and mobile media are hardly “new” media in 2015. But even as the brand dollars flow in more consistently and in greater volume, marketers are spending… Read More
It may feel like only yesterday that we were discussing New Year celebrations at Burj Khalifa but the first month of 2015 is already over. For the region, the year so far has been marked with its ups and down – some of the biggest ones coming in the… Read More
Dubai Lynx has named Henkel, the global manufacturing company known for some of MENA’s best known brands, as the Advertiser of the Year 2015 who will be honored at the Dubai Lynx Awards. Praising Henkel, Philip Thomas, CEO of Lions Festivals, commented, “Henkel is worthy… Read More
The Saudi Film festival is soon going to begin its second edition on February 20 at Dammam in the Kingdom of Saudi Arabia (KSA). Eighty films are likely to be projected during this festival; the organizing committee is in the process of finalizing on the films.… Read More
As marketers eye emerging markets, the rise of the African consumer has shifted focus on exploring growth and opportunities in Sub-Saharan Africa. A report from McKinsey’s Africa Consumer Insights Center states that Africa’s consumer-facing industries are expected to grow by more than USD 400 billion by… Read More
There are several conversations around the growth of mobile in the Middle East not only in terms of handset penetration, but also in the increase of mobile internet and the rise of 4G enabling content consumption on the ‘personal’ screen. The growth of the small… Read More
Expanding in the Gulf region, Newsweek LLC, a global newsweekly publication, has entered into a licensing partnership with ARY Digital Network to publish Newsweek Middle East, a localized newsweekly magazine that will be printed in English and Arabic. “Newsweek represents high quality journalism, and there… Read More
In a move that will boost future prospects for both Havas Media Group and Facebook Atlas in context to pushing the boundaries of ‘people-based marketing’, the two companies have entered into a global partnership that will allow Havas Media Group’s client base to reach people across devices. The offering rolls out first in… Read More
