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Page 93

and us Wins Gold At The UAE Young Lions Digital Competition 2023

3 years ago by AM News DeskAdvertising

The 20th edition of the esteemed UAE Young Lions Digital Competition witnessed 21 teams across 15 agencies compete on Saturday, 4th March 2023. The Judging and Awards Ceremony followed on Wednesday, 8th March 2023, with Jonathan Cruz and Saymon Medeiros from and us winning Gold. Adila Fataliyeva and Isha Sharma from… Read More

Dubai Lynx Announces Yum! Brands As The Advertiser Of The Year 2023

Dubai Lynx Announces Yum! Brands As The Advertiser Of The Year 2023

3 years ago by Sana MahmudAdvertising

Dubai Lynx, MENA’s Festival and Awards for creative excellence in branded communications, has today announced Yum! Brands as the 2023 Advertiser of the Year. The Award recognises a brand that has distinguished themselves through innovative marketing and embracing creative work produced by their agencies. The… Read More

Understand Your Worth: Memac Ogilvy, Gems Edu Campaign For Young Girls On IWD

3 years ago by Sana MahmudAdvertising

Memac Ogilvy and GEMS Education have partnered for a second year on International Women’s Day to release a campaign addressing the pressing issue of negative self-talk among young girls. Filmed at the education leader’s GEMS World Academy — Dubai and featuring students from the school,… Read More

Ramadan 2023: Kantar’s Key Learnings For Brands To Make Meaningful Connections In Inflationary Times

3 years ago by Manaswita SinghAdvertising

Ramadan 2023. It’s time for brands to make meaningful connections in these inflationary times. Key learnings from Kantar Ramadan 2023 presents an opportunity for a magnificent reset, inviting us to return to the core spirit of the holy month, albeit with a touch of prudence.… Read More

Memac Ogilvy And Dove Partner To Encourage A Positive Relationship With Beauty

3 years ago by Sana MahmudAdvertising

Creative communications network Memac Ogilvy and beauty brand Dove have partnered to launch an empowering campaign that carries the beauty brand’s Self Esteem Project to more people in Saudi Arabia. The project seeks to reduce beauty pressures and societal expectations faced by girls and help… Read More

TikTok & MBC Media Solutions Partner To Bring Exclusive Content To The Platform

TikTok & MBC Media Solutions Partner To Bring Exclusive Content To The Platform

3 years ago by Sana MahmudDigital

TikTok has announced a renewed partnership with MBC Media Solutions (MMS), the commercial arm of MBC GROUP, to enable advertisers on TikTok to pair their ads with bespoke MBC content throughout the month of Ramadan, and beyond into 2023. Building on the growing appetite for… Read More

Leo Burnett Appoints Vicky Kripalani As Business Lead

Leo Burnett Appoints Vicky Kripalani As Business Lead

3 years ago by Kiran KidwaiAdvertising

Leo Burnett, a leading global advertising and marketing communications agency and part of Publicis Groupe, is proud to announce the appointment of Vicky as Business Lead – Communications Consultancy. As an integral part of the agency’s leadership team, Vicky will be responsible for growing and… Read More

Publicis Groupe Appoints Nadim Ghrayeb As Business Lead For Studio M

Publicis Groupe Appoints Nadim Ghrayeb As Business Lead For Studio M

3 years ago by Kiran KidwaiMarketing

Publicis Groupe has appointed Nadim Ghrayeb as Business Lead for Studio M, a part of Leo Burnett and the bespoke agency solution designed for McDonald’s GCC. Created with a start-up mindset, Studio M consolidates the Groupe’s capabilities into a seamless offering delivering end-to-end solutions for… Read More

Bisleri International Makes Its Oversees Entry With UAE

3 years ago by AM News DeskMarketing

India’s leading bottled mineral water brand, Bisleri International, sets up its first overseas operations in UAE. The brand has partnered with the established and well-known Gulf company – Nasser Abdulla Lootah Group. The manufacturing and bottling will be under the flagship of Emirates Drinking Water,… Read More

ArabyAds Continues With Strategic Global Expansion Plans In 2023, Opens A New Tech Hub In Riyadh, Kingdom Of Saudi Arabia To Accelerate Growth

ArabyAds Continues With Strategic Global Expansion Plans In 2023, Opens A New Tech Hub In Riyadh, Kingdom Of Saudi Arabia To Accelerate Growth

3 years ago by Sana MahmudAdvertising

ArabyAds, the leading global technology company, today announced that it has further strengthened its market presence by opening up a new tech hub in Riyadh, Kingdom Of Saudi Arabia, underscoring its commitment to the region. This strategic move is in line with the acceleration plans… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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