For its entries #SheDrives and Camelpower done for Nissan in Saudi Arabia and the UAE, TBWA\Raad’s Dubai office has seven shortlists in the Interactive Lynx category at Dubai Lynx International Festival of Creativity. FP7/’s work from its Beirut, Dubai and Riyadh offices for Mashrou’ Leila,… Read More
The Film Craft category at Dubai Lynx International Festival of Creativity has 44 entries that have made it to the shortlist. Good People Content and Good People Films from Kuwait have secured 11 places in the shortlist. Kuwait’s Senyar Marketing & Branding Hawalli has five… Read More
A total of 24 entries have been shortlisted in the Design category at Dubai Lynx International Festival of Creativity. Y&R Dubai leads the list at present with eight entries in the shortlist. These are for its work done for Interreligious Council In Bosnia & Herzegovina,… Read More
As Dubai Lynx International Festival of Creativity kicks off, the first set of shortlists have been announced. In the Branded Content & Entertainment Lynx categories, 25 pieces of work have made it to the shortlist. Impact BBDO, including work from BBDO Pakistan, leads the shortlist… Read More
Centrepoint is going all out promoting its new brand positioning. The fashion retail brand is spreading the message of ‘show yourself’, which it says is in line with its purpose driven thinking. In its newest brand campaign, the new brand positioning looks to promote confidence… Read More
Dubai Lynx International Festival of Creativity has named Dani Richa, Chairman and CEO, BBDO Middle East, Africa and Pakistan, as this year’s Advertising Person of the Year. The Dubai Lynx Advertising Person of the Year is selected by the organizers and honors an individual who… Read More
The year 2017 will be remembered as a milestone year for the Middle East & North Africa (MENA) region for several reasons. In the wake of the economic and political challenges that are not new to the Middle East, regional leaders took decisions that will… Read More
Ad land had its share of high profiled movements in 2017. Memac Ogilvy braced for a big change as Edmond Moutran, the agency’s chief since its launch in the region, decided to step down as part of the agency’s succession plan. In September 2017, Patou… Read More
The Middle East region is know for its year-long sales and shopping festivals. At a time when almost all are offering incredible discounts, brands need to innovate and think of ways to attract shoppers. The latest film from Impact BBDO Dubai for Centerpoint has kept… Read More
Google has introduced a new sequencing feature that enables advertisers to target users with different messages within one overall campaign. The video ad sequencing feature was rolled out last week as part of a campaign created by Impact BBDO to promote the regional ecommerce channel… Read More
