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Bassem Massoud

Initiative Appoints Bassem Massoud As MENAT CEO

Initiative Appoints Bassem Massoud As MENAT CEO

5 years ago by AM News DeskDigital

Mediabrands MENAT stated the appointment of Bassem Massoud as CEO for Initiative across the Middle East, North Africa and Turkey. Mr Massoud is currently the CEO of media agency Magna Global and will continue in this role, in addition to his new role as CEO… Read More

Bassem Massoud To Lead Magna MENA As CEO

Bassem Massoud To Lead Magna MENA As CEO

6 years ago by AM News DeskAdvertising

MCN Mediabrands is bolstering its structure in the region with the appointment of leaders for its various media agency brands. The company has named Bassem Massoud as the CEO of Magna in MENA. In a related development, it has also appointed Joe Nicolas as CEO… Read More

Subway Names Magna As Communications Partner For Saudi Arabia

Subway Names Magna As Communications Partner For Saudi Arabia

8 years ago by Sana MahmudAdvertising

Subway chain of restaurants represented by Shamel Food Company has appointed Magna Global to build its communication strategy and execute a restaurant promotion campaign, as the company prepares for an expansion plan in the Kingdom. The development comes just six months after Magna opened its… Read More

Magna Global Expands To Saudi Arabia

Magna Global Expands To Saudi Arabia

8 years ago by AM News DeskMedia

Despite the challenging times, Magna Global, has expanded its footprints to Saudi Arabia, opening up its first office in Riyadh. The Saudi setup will be headed by Lara Arbid, Deputy General Manager at the KSA unit. Established in 2005, Magna Global’s turning point was in… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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