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Carat

Papa John’s Awards Creative Mandate To Isobar MENA

Papa John’s Awards Creative Mandate To Isobar MENA

5 years ago by AM News DeskDigital

Isobar has been selected by Papa John’s Pizza (PJP) as its creative agency of record. To support Papa John’s, dentsu has leveraged best-in-class talent from across its top agency brands, including Isobar, Merkle and Carat. The pitch consolidates all of Papa John’s media, including digital,… Read More

Vodafone’s Global Media Buying Lands With Carat

Vodafone’s Global Media Buying Lands With Carat

6 years ago by Kiran KidwaiAdvertising

Following a global agency alignment, Carat will now support Vodafone with global media buying. In the Middle East & North Africa (MENA) region, this development will take shape in markets such as Egypt, where Vodafone is among one of the key telecom players. Carat has… Read More

Rabea Tea Awards Media Duties To Carat KSA

Rabea Tea Awards Media Duties To Carat KSA

6 years ago by AM News DeskAdvertising

Carat KSA has been awarded the media buying and planning responsibilities for Rabea Tea in the region. Carat’s Jeddah office will handle the business. The Dentsu Aegis Network agency will handle traditional and digital media planning and buying for one of the kingdom’s prominent FMCG… Read More

Nigel Morris To Leave Dentsu Aegis Network After 26 Years

Nigel Morris To Leave Dentsu Aegis Network After 26 Years

6 years ago by AM News DeskAdvertising

Nigel Morris, the Chief Strategy & Innovation Officer, is leaving Dentsu Aegis Network at the end of March. “I’d like to thank Nigel for his commitment to Dentsu Aegis over the past 26 years. He has held a number of leadership roles across the business… Read More

Carat Appoints Eyad Zarea As General Manager Saudi Arabia

Carat Appoints Eyad Zarea As General Manager Saudi Arabia

6 years ago by AM News DeskAdvertising

Dentsu Aegis Network is shaping up its leadership in one of the more important markets in region. In a prominent hire, the agency network has named Eyad Zarea, former Media Director – Middle East, Turkey & Africa at Mars, as the General Manager Saudi Arabia… Read More

Intel Selects Dentsu Aegis Network As Global Media AoR

Intel Selects Dentsu Aegis Network As Global Media AoR

7 years ago by Asma WangdeAdvertising

Intel has appointed Dentsu Aegis Network as its global media agency of record. The pitch consolidates all of Intel’s media, including digital, social, programmatic, search, offline media, and analytics within one global network. To support Intel, Dentsu Aegis Network has created ‘Team Intel’ which comprises… Read More

Dubai Parks & Resorts Appoints Carat MENA As Media AOR

Dubai Parks & Resorts Appoints Carat MENA As Media AOR

7 years ago by AM News DeskAdvertising

Carat Dubai has been awarded the media responsibilities of the integrated theme park destination, Dubai Parks and Resorts following a competitive pitch process. “We are delighted to be given the opportunity to expand our relationship with Dubai Parks and Resorts. The team is excited about… Read More

Mindshare Hires James Harris As Global Chief Strategy Officer

Mindshare Hires James Harris As Global Chief Strategy Officer

7 years ago by AM News DeskAdvertising

Mindshare has hired James Harris as Global Chief Strategy Officer. He joins from Carat, where he was most recently Global Chief Digital + Data Officer responsible for the digital capabilities of the Carat network and driving digital strategy and solutions for Carat’s global accounts. A… Read More

Keeping Relevance In View, Cadillac, Carat Experiment With YouTube Premium

Keeping Relevance In View, Cadillac, Carat Experiment With YouTube Premium

8 years ago by Asma WangdeAdvertising

Cadillac approached Carat to increase awareness of its brands CT6, CTS and XT5 with a multiple video asset brand campaign to be employed across elevated receptive fashion, music and technology content. The Carat Cadillac team needed to ensure this campaign would only appear across high… Read More

Why Carat’s President Will Swayne Is Optimistic On MENA

Why Carat’s President Will Swayne Is Optimistic On MENA

8 years ago by Sana MahmudAdvertising

It was just over a year ago that Will Swayne was given the global mandate for Dentsu Aegis Network’s media agency Carat as its President. No stranger to the fast changing media business, Mr Swayne is aware of the evolving role agencies need to play… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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