Undoubtedly, the largest tech convention globally, CES tends to attract over 200000 people from across the world to take a first hand view on the changes in technology that are impacting and changing consumer’s lives. From an advertising and media perspective, CES has been serving… Read More
5,4, 3, 2, 1…and boom came the fireworks right on cue as the clock struck midnight in Dubai, a tribute to the positive spirit of the city. A glittering falcon took flight in the night sky to welcome 2017, followed by the typically opulent fireworks.… Read More
When Nicola Mendelsohn, VP for Facebook in EMEA, stated last June that in five years’ time Facebook ‘will definitely be mobile and probably all be video’, some heads were turned. Is it certain that video will be the future of social? And after that, could… Read More
Facebook is building further on people sharing moments with their friends and other groups on the platform. In its latest update, Facebook is letting people share holidays and events that are of interest to specific communities. “We are introducing a marketing program to invite people… Read More
The second phase for choosing AM Person of the Year kicks off today. In the first year, more than 500 media, advertising and marketing professionals, from over 150 companies, have sent nominations for who they believe should be crowned AM Person of the Year. AM… Read More
Holidays are among the crucial periods for businesses especially to drive sales. The principle holds merit for app marketers as well. In 2015, smartphone sales rose nearly 10 percent in Q4 compared to any other quarter that year. And as people use holiday cash to… Read More
Unlike its usual policies, wherein Facebook largely allows users to express themselves and share whatever they like or to not play the role of ‘arbiters of truth’, the social media network has taken serious note of the advent of fake news and the role this… Read More
Not surprisingly, Eid Al-Adha, Ramadan and US Elections have found their way among the most talked about events by people in the UAE, on Facebook in 2016. As Facebook looks back at the year, not only has it identified the top moments of the year,… Read More
Facebook is going all out to make Messenger among the most popular platforms in its space. With over one billion users, Messenger already is a platform to reckon with. In the last few months, Facebook had introduced marketplace and opened up the platform to external… Read More
Among social media players, Facebook not only tops the table for overall user numbers, but it also leads in usage frequency. This is a place where the strength of its wider eco-system is particularly obvious. Of the 16 names tracked on this metric by the… Read More
