Warc has named the judging panel of the Effective Channel Integration category for the Warc Media Awards 2019, a global awards scheme that rewards communications planning which has made a positive impact on business results. Now in its fourth year, this case study competition examines… Read More
The Warc Awards 2019 saw agencies winning a total of four Golds, four Silvers and five Bronzes apart from two Special Awards and a Grand Prix in the Effective Content Strategy category. This is the final category in this year’s Warc Awards, a global search… Read More
On Middle East’s Mother’s Day, celebrated on March 21, Babyshop has launched a multi touchpoint initiative backed with a digitally supported campaign. In line with its philosophy to engage in meaningful conversations with its consumers, the initiative aims towards creating awareness, and taking timely action,… Read More
The Epica Awards are set for 2018 edition. Epica has shortlisted finalists, and will reveal winners in the event in Amsterdam scheduled from November 12-14, 2018. From the region, five entries have been made it to the shortlist – all from FP7. FP7 Cairo has… Read More
FP7 MENA has elevated Amr El Kalaawy as the Managing Director of FP7/CAI effective immediately. As MD of FP7/CAI, Mr El Kalaawy will report to Sahar El Zoghby, CEO, MCN Egypt, enabling valuable collaborations with sibling agencies. Mr El Kalaawy has almost 20 years of… Read More
As part of McCann Worldgroup, FP7/MENA has concluded the agency’s day-on-the-street, hunting for truth. On October 10, 2017, McCann Worldgroup conducted its Truth About Street research in over 100 countries with nearly 20,000 employees. In the Middle East & North Africa (MENA) region, over 300… Read More
It goes without saying that this year has been one of the hardest for our industry in this region. And the outlook for 2016 and 2017 is predicted to be just as tough, if not more. We’re a part of the world that is very… Read More
