As the fifth day of the Cannes Lions International Festival of Creativity comes to a close, MENA agencies have won 10 Lions. The wins are across the Media, Design, Product Design, Entertainment and the Entertainment for Music category. Y&R Dubai won a Gold for its… Read More
If you are in Dubai, chances are you have come across some very interesting advertising messages that would only be possible in the dreams of car owners or potential car buyers. Uber and its agency FP7/ are going all out to convince travelers that to… Read More
Every tale of glory begins with its heroes. The story of advertising in the Middle East & North Africa (MENA) region has its own few who had defied conventions to lay the foundation of a creative industry that would eventually take MENA and its work… Read More
Impact BBDO has 23 shortlisted entries, including work done from BBDO Pakistan Lahore, Impact & Echo BBDO Kuwait and Impact BBDO Dubai. Impact BBDO has the lion’s share of these with 21 entries. Memac Ogilvy & Mather has 18 shortlisted entries with work from the… Read More
For FP7/MENA, the year might not have started off well in terms of winning trophies at some of the most important award shows including Dubai Lynx Festival of Creativity and Cannes Lions International Festival of Creativity, but it has ended the year with a bang… Read More
The PR Lions category has nine pieces of work from the Middle East & North Africa region that have made it to the shortlist. These include four from Leo Burnett from its Beirut and Riyadh offices. TBWA\Istanbul has three entries. J Walter Thompson Beirut has… Read More
More than 30 agencies have been awarded at the 10th Dubai Lynx International Festival of Creativity. J. Walter Thompson, Memac Ogilvy, Leo Burnett and FP7/ have retained the top slots from 2015 albeit in a different order. Impact BBDO has not only replaced Y&R but… Read More
When it comes to advertising, it just isn’t about the great ideas but ideas that inspire and drive growth. That is where the ‘Sting Launch Campaign’ stood out and won the Grand Prix at 2015 Effie MENA Awards. Sting Energy Drink, a product of PepsiCo… Read More
As the curtains come down on Dubai Lynx International Festival of Creativity, it is worth taking a look at the agencies that have taken home the most prestigious and the highest number of Lynx in the various categories. A quick The Arabian Marketer analysis shows… Read More
The Effie MENA Awards, which culminated in Dubai, saw various campaigns, advertisers and agencies recognised for their measurable impact over the past one year. The Effie Awards honor marketing effectiveness and spotlight marketing ideas that contribute to a brand’s success. The sixth edition of the… Read More
