As content gains more importance in any marketing plan eyeing business outcomes, some themes can assist in creating the most effective campaigns. Warc has attempted to articulate these drawing from the winners of the Effective Content Strategy category of this year’s international Warc Awards. “Despite… Read More
The International Andy Awards, probably the first award to hold a live broadcast of its jury deliberations on the entries, has announced its winners for this year. From the region, FP7/CAI has won in Idea and Craft category for its campaign ‘Now or Never’ for… Read More
Cristal Awards 2017 was a good run for the Middle East & North Africa region, despite lesser participation from the agencies this year. The agencies that participated managed to bring home a total of 29 awards including Golds. Y&R Dubai and TBWA\Raad continued their winning… Read More
The Epica Awards 2017 have shortlisted the entries that will now compete for the final metals. Only one agency – FP7/CAI – has made it to the shortlist from the Middle East & North Africa region for its campaign ‘The Line Up Song’ for The… Read More
Agencies in the Middle East and North Africa region bagged a total of 6 Lions in the Direct, Innovations and Cyber categories at the Cannes Lions International Festival of Creativity 2017. The only Gold that the region got in these categories was by FP7/CAI whose… Read More
FP7/CAI is the only agency that got the three shortlists from the MENA region in Entertainment For Music category at the Cannes Lions International Festival of Creativity. The agency’s ‘The Line Up Song’ for Coca Cola received three entries and would be competing against the… Read More
Out of the 191 shortlists in Entertainment Lions at the Cannes Lions International Festival of Creativity, the Middle East and North Africa region got three shortlists. Leo Burnett Beirut’s ‘#Undress522’ campaign for Abaad Resource Center for Gender Equality got two shortlists while FP7/Cai for one… Read More
The Cyber Lions category at the Cannes Lions International Festival of Creativity has over 260 pieces of work globally that have made it to the shortlist. From the Middle East & North Africa (MENA) region, including Turkey, a total of five entries are in the… Read More
The winners of the global Warc Innovation Awards, recognizing innovative thinking that delivers tangible results, are revealed with J. Walter Thompson Beirut winning a Gold and FP7/MENA winning Silver and Bronze awards. MediaVest Spark has also won a joint Bronze at the platform. These are… Read More
Leo Burnett has 18 shortlists in the Film Craft category at the Dubai Lynx International Festival of Creativity. All of these are for the work that it has done for du – one of the most awarded advertisers at Dubai Lynx in past years. Impact… Read More
