Sports video-games have long been a cornerstone of video-game entertainment, and this is especially true among sports fans. Among Premier League Fans, it’s an impressive 30 percent who have played FIFA in the last 12 months globally. That compares to 17 percent among the wider… Read More
Mobiles have become critical to the daily digital lives of the 16-24s. Data from Global Web Index shows that practically all 16-24s own a smartphone now, and by some distance this group identifies mobile as its most important device. Arguably most significant, however, is that… Read More
As the world of social media and sports come closer, Facebook has scored a big deal that allows it to stream live Major League Soccer (MLS) matches on the platform. As Global Web Index data shows, such a deal could bring clear benefits to both… Read More
Digital consumers around the world prefer to consume TV content and this behavior continues with the varied options of on-demand or streaming or the traditional broadcast television route. The challenge with the former is that advertisers still do not have the best routes to approach… Read More
What are internet users’ habits when they look for advice choosing medicines or drugs for everyday ailments such as sore throats and headaches? Data from Global Web Index indicates that the majority still look to GPs, pharmacists and friends/family, but a considerable amount are now… Read More
The connection between Premier League club Arsenal FC and Emirates Airlines is arguably one of most recognized and powerful partnerships in sports. And, as Global Web Index data shows, it is one which is built on solid foundations. Among those internet users who identify as… Read More
Pinterest’s recent acquisition of crowd-sourced search engine Jelly marks a further expansion of its interactive search functions, such as Pinterest’s Lens which allows users to image-search for products. Global Web Index data highlights the important role that social plays in the product research phase of… Read More
A key development underpinning the growth in online commerce has been the rise of mobile payment services. Looking at the demographics behind this trend, younger groups are most likely to be making use of these services, and there’s also a direct correlation with income. By… Read More
The answer to that question appears to be a yes. Global Web Index asked players of a range of gaming franchises what they want their favorite brands to provide, and some common themes emerged in the answers. Despite differences in genre and platform, one of… Read More
Netflix CEO Reed Hastings has recently said that mobile carriers will soon need to offer unlimited data for video streaming to meet the growing demand for watching TV and movies on mobile. When it comes to the devices, Netflixers use to access subscription online TV… Read More
