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Global Web Index

Data Point: 58% Visit News Websites On Mobile

Data Point: 58% Visit News Websites On Mobile

8 years ago by Kiran KidwaiDigital

For catching the most up-to-date developments in today’s current affairs, mobiles have become key devices. Almost six in 10 internet users now choose to consume their news via mobiles, and there is a slight skew towards males for this activity. But it’s by age where… Read More

Data Point: Gen Z Spends Over 3.5 Hrs On Mobiles Daily

Data Point: Gen Z Spends Over 3.5 Hrs On Mobiles Daily

8 years ago by Kiran KidwaiDigital

For Gen Zers, the first generation to be raised in the era of the smartphone, there is now surprise that these devices are absolutely central to their online lives. Personal ownership of smartphones is virtually universal (96 percent) and each day they spend an average… Read More

Data Point: 30% Chrome Users In MEA Are Blocking Ads

Data Point: 30% Chrome Users In MEA Are Blocking Ads

8 years ago by Asma WangdeDigital

Rumors emerged last week that Google could be planning to add default ad-blocker functionality to its mobile and desktop versions of Chrome, a move that could potentially halt the growth of third-party options and give Google more control over the definition of what is an… Read More

Data Point: Audi Top Brand For Quality Among Car Owners

Data Point: Audi Top Brand For Quality Among Car Owners

8 years ago by Kiran KidwaiDigital

Among the 20+ automotive brands tracked within the GWI survey, it’s Audi that car owners are most likely to describe as high quality, with BMW and Mercedes-Benz also scoring highly on this metric. Yet while German automotive brands dominate the top 5 when it comes… Read More

Data Point: 62% Use Music Streaming Apps; Only 13% Pay

Data Point: 62% Use Music Streaming Apps; Only 13% Pay

8 years ago by Asma WangdeDigital

Various music streaming apps are undertaking steps to converting more users into their paid-for tier. At present, there is significant disparity between these tiers. According to Global Web Index data, there is a 50-point gap between those who say they use music-streaming services (62 percent)… Read More

On-the-Go Consumers Likely To Consume Entertainment Via Mobile

On-the-Go Consumers Likely To Consume Entertainment Via Mobile

8 years ago by Kiran KidwaiDigital

Aided by substantial advances in mobile connectivity, smartphones have brought on-the-go entertainment consumption into the mainstream. People are squeezing their favorite shows or playlists into their busy lifestyles, whether that’s during the morning commute or at the gym – with regular exercisers and users of… Read More

High-Quality Products Key To Gaining Online Reviews

High-Quality Products Key To Gaining Online Reviews

8 years ago by Kiran KidwaiDigital

Digital consumers who post online reviews would promote a brand, but it is clear that high-quality products are a key factor here. Over half of the audience of online reviewers state that high-quality products have a decisive impact on their decision to promote a brand… Read More

Data Point: 1 In 3 Gaming Streamers Purchased Digital Game Last Month

Data Point: 1 In 3 Gaming Streamers Purchased Digital Game Last Month

8 years ago by Kiran KidwaiDigital

Twitch’s latest move into PC game retailing will see the service leverage its influential creator community as a driving force behind game sales. Global Web Index data outlines why this strategy could open up new, lucrative revenue sources for the service. Consumers who have watched… Read More

Data Point: 94% Of 16-24s Own A Smartphone

Data Point: 94% Of 16-24s Own A Smartphone

8 years ago by Kiran KidwaiDigital

Not only do 16-24s say that mobiles are their most important devices but, as data from Global Web Index shows, since 2014 the smartphone has overtaken PC/laptops as the most commonly owned device among this age group. Back in 2014, it was 87 percent of… Read More

Data Point: Middle East Lags Behind In Ecommerce

Data Point: Middle East Lags Behind In Ecommerce

8 years ago by Kiran KidwaiDigital

Amazon hit the headlines last week when it confirmed its acquisition of SOUQ. Relative to other world regions, the Middle East’s commerce infrastructure remains less advanced, according to Global Web Index data. Around 81 percent of its internet users might be visiting online retail sites,… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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