GlobalWebIndex (GWI) adds Greece as their 47th market, giving all the marketers who are interested in targeting Greek consumers the right tools to decode their attitudes, behaviors and needs states Tailwind. “The present conditions make the need for in-depth understanding of consumers in a direct… Read More
The COVID-19 pandemic has caused shockwaves across the globe with major economies falling into a recession like no other in recent history. As the advertising industry considers how to proceed, WARC has released a report ‘The WARC Guide to Marketing in the COVID-19 Recession’. This… Read More
During the 2018 Academy Awards this weekend, social media is expected to be awash with #Oscars as internet users take to the platforms to follow and participate in the chat. Of all the topics tracked by GlobalWebIndex, ‘cinemagoers’ are most likely to be posting opinions… Read More
GlobalWebIndex has come out with its new chart that gives a preview of two new Mobile audiences: Mobile-First and Mobile-Heavy users. The research shows that over 40 percent of internet users are Mobile-First, picking mobiles as their most important device and spending at least 30… Read More
Device importance in the Middle East and North Africa (MENA) region is often said to beat any global average. GlobalWebIndex (GWI) takes a look at this. Across all 34 of its mapped countries, it’s the smartphone that consumers are most likely to pick as their… Read More
According to the GlobalWebIndex Q2 2015 report – GWI Commerce, online commerce has become the mainstream internet activity. The report looks at the countries and demographics that are driving online commerce; the role that PCs, laptops, mobiles and tablets are playing in online purchasing; the… Read More
