Meaningful Brands outperform the stock market by a staggering 206 percent. This is just one of the key findings from the 2017 Meaningful Brands, a global study from Havas Group that links brand performance to quality of life and well being. This year, Meaningful Brands… Read More
Google has hired Lino Cattaruzzi as its new Managing Director to join its business in the Middle East and North Africa (MENA) region. Mr Cattaruzzi comes with over twenty years of experience in the tech industry where he previously led the Google business in Mexico… Read More
Every year Google has its own way to celebrate the New Year with the popular Google doodle. The year 2016 asserted uncertainty as the new normal, and will be remembered as the year when some historic developments challenged everything people take for granted or that… Read More
Google’s annual Year in Search has thrown up some interesting topics at the year’s top trends for the United Arab Emirates. Not varying too much from the top trends in Saudi Arabia, the results showcase an interest in international sports events, with the UEFA Euro 2016… Read More
Google has released the 16th annual Year in Search, offering a look at the year’s top trends in Saudi Arabia based on searches conducted using its search engine. The results showcase an interest in seeking employment opportunities, as the TAQAT national labor portal was the… Read More
With Google having announced the introduction of an ‘incognito mode’ for its mobile search app, Global Web Index took a closer look at how many people are using private browsing windows when accessing the internet. Currently, these tools are the most popular online privacy measure… Read More
Google Analytics just became smarter. In the update to the app, Google has injected automated insights, which is on similar lines as seen on Google Now. The objective is to provide an in-app assistant to users who can then access growth and decline insights on… Read More
With Google’s new video-calling app, Duo, gaining its first users after its launch last week, Global Web Index looks at the vast penetration rates that Google’s operating system, Android, enjoys around the world. Although also available on iOS, Duo’s real market is likely to be… Read More
As monetization became the biggest challenge in the digital world, two players — Google and Facebook — adapted and evolved to create what now is popularly dubbed as the Google-FB duopoly. Digital advertising continues to beat other forms of media, a trend that will manifest… Read More
Middle East megabrand Almarai is the most positively perceived brand in Saudi Arabia according to the 2016 Mid-Year BestBrand Rankings – released today by global market research company YouGov. The Mid-Year BestBrand Rankings which launched across 26 countries globally, including the UAE, Saudi Arabia and… Read More
