PRCA Sets Up MENA Chapter

The Public Relations Consultants Association (PRCA), a PR association in Europe representing and regulating over 18,000 PR individuals has launched PRCA MENA (PRCA Middle East and North Africa). PRCA MENA will be the professional membership association to represent PR consultancies, in-house communications teams, and individuals in the… Read More

The Rise of MENA’s Creative Voice

As the Arabian consumer reclaims pride in local culture and nuances, the Arabian Marketer puts a lens on what is defining MENA’s creative fabric. As communication goes beyond technology ‘newness’, Arabian consumer’s aspirations are coming forth. The highlight of MENA’s creative journey is the evolution from… Read More