National Geographic Abu Dhabi has announced an extensive brand enhancement across the company’s media platforms and experiences in the Middle East region in line with its global brand development. ‘Further’ is now the global tagline for National Geographic and all its media platforms and properties. The… Read More
GlobalWebIndex has come out with its new chart that gives a preview of two new Mobile audiences: Mobile-First and Mobile-Heavy users. The research shows that over 40 percent of internet users are Mobile-First, picking mobiles as their most important device and spending at least 30… Read More
One of the leading performance marketing engine, Sojern through its Sojern Traveler Platform and billions of traveler intent signals across online and mobile channels have analyzed travel behavior in five regions: North America, Latin America, Europe, Middle East & Africa and Asia-Pacific for the first… Read More
The startup funding ecosystem in the Middle East region has seen remarkable growth in the last few years. From barely any investors to speak of a couple of years ago, the scenario has now transformed with several international investors, including some of the hard hitters, showing interest in… Read More
Bruce Clay Inc. (BCI), a global internet marketing optimization company with over 1,500 digital experts working across nine countries, has launched operations in Dubai, UAE. BCI specializes in a range of services including search engine optimization (SEO), pay-per-click (PPC) advertising management, SEO-friendly web design and… Read More
Sizmek and Future Tech Media have partnered to provide advertisers across the region greater access and services to its ad technology products. From January 2016, Future Tech Media will become the official partner across Middle-East and North Africa for Sizmek, leveraging its open technology methodology,… Read More
Middle East boardrooms are urged to adopt real-time data solutions to compete in the region’s digital economy, set to double to USD 30 billion by 2018, business experts announced at GITEX Technology Week 2015. With the growth in digital Islamic services, such as mobile apps,… Read More
Digital screens seems to dominated Middle East and Africa with multiscreen users spending more time watching video on them rather than on TV. A recent global report by Millward Brown studied prominent regions in Middle East and North Africa (MENA) including Saudi Arabia and Nigeria.… Read More
In a move placing its Dubai hub as one of the Havas Village global spearheads, Havas Worldwide Middle East has launched a new integrated communications model in the region. The concept brings together the previously separate strategy, creative, digital, media and PR disciplines and enables… Read More
Media agency Initiative MENA has bagged the Singapore Tourism Board (STB) account in the Middle East. The agency’s duties will include the social management and paid social advertising activities for the GCC region, focusing on KSA, UAE and Qatar as core markets. “We are pleased… Read More
