Data continues to show that smartphones and mobility is still top of mind for the digital industry. In 2017, almost 70 percent of people living in the Middle East & North Africa (MENA) browse the web on their mobile. In its latest Middle East Mobile… Read More
Middle East, like all the other third world countries, is a fast-emerging hub of multi talented developers which are looking at doing the best for the world and giving back a little to the mother nature in the form of goodness through their online portals… Read More
Mashrou’ Leila has done it again, and this time courtesy the work done by Clandestino Films and FP7/McCann Beirut on the raging issue of women equality and women rights in Lebanon. The video titled ‘Roman’, orchestrated by Mashrou Leila, self-consciously toys with the intersection of… Read More
No matter how much one prepares to combat tough situations, the moment of truth brings challenges and, at times, unlikely outcomes. Historically, this has led to turning points impacting businesses at large — the marketing industry in the Middle East and North Africa (MENA) region… Read More
Earlier this year, Arabian Automobiles Company, the exclusive dealer for Infiniti in the region, had unveiled Middle East & North Africa (MENA)’s largest video billboard, reasserting the role that content plays in connecting with consumers. In a recently released film detailing the making of the… Read More
Former Business Insight magazine editor Tanya Selley has launched a new media platform called shh-business.com. Created as a business advice and current affairs platform, shh-business.com will bet high on social media driven. It will be a business-related, non-mainstream media platform for companies to deliver their messages to… Read More
The Middle East Film and Comic Con (MEFCC) opened its doors at the Dubai World Trade Centre with Director General of the Government of Dubai Media Office (GDMO), Her Excellency Mona Al Marri, officially kicking off the event. The forum was inaugurated in the presence… Read More
Brands may have never lived in more sensitive times as public awareness and actions to bring equality and inclusion in society are gaining momentum everyday. This week in particular meant sleepless nights for skincare brand Nivea after it released an ad promoting its black and… Read More
In sync with global talks on how the C-suite needs a chief entrepreneur to reinvent and innovate a brand’s business model, the Marketing Society’s Middle East Chapter has kicked off 2017 with a new series ‘Collide’. In its first session, four Dubai-based entrepreneurs met the… Read More
HSBC Middle East chose the perfect ingredients to celebrate its 70th anniversary in the UAE with its customers. Through the video ‘It’s Not A Piece of Cake’, the bank along with its advertising agency Mindshare Dubai, brings out how its no mean feat to achieve… Read More
