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Nivea

Health & Hygiene Rises In MBLM Brand Intimacy Study

Health & Hygiene Rises In MBLM Brand Intimacy Study

6 years ago by Kiran KidwaiMarketing

The health & hygiene industry experienced a lift in overall emotional connection with consumers this year, rising three ranks from #11 to #8 out of 15 industries. Additionally, this is the industry in which consumers are most likely to pay 20 percent more for, as… Read More

How Nivea’s Neil George Built ‘The Perfect Beast’

How Nivea’s Neil George Built ‘The Perfect Beast’

8 years ago by Zeba MahmudMarketing

Neil George has picked some interesting takeaways in his two decades experience of leading brands and business across several markets in regions such as the Asia, Europe and the Middle East & North Africa. The industry veteran, who shifted base from Dubai in May 2017… Read More

Nivea Middle East Pulls Down FB Post After Racism Uproar

Nivea Middle East Pulls Down FB Post After Racism Uproar

8 years ago by Sana MahmudDigital

Brands may have never lived in more sensitive times as public awareness and actions to bring equality and inclusion in society are gaining momentum everyday. This week in particular meant sleepless nights for skincare brand Nivea after it released an ad promoting its black and… Read More

Google, PayPal, WhatsApp Lead Meaningful Brands

Google, PayPal, WhatsApp Lead Meaningful Brands

8 years ago by Sana MahmudAdvertising

Meaningful Brands outperform the stock market by a staggering 206 percent. This is just one of the key findings from the 2017 Meaningful Brands, a global study from Havas Group that links brand performance to quality of life and well being. This year, Meaningful Brands… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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