Unilever, whose brands portfolio includes category leaders such as Dove, Lipton and Omo among others, is committing further to reduce its plastic waste and help create a circular economy for plastics. The FMCG major has stated that by 2025, it will halve its use of… Read More
An effective social media strategy will drive business success. Warc has attempted to list out some trends that reiterate this point in its ‘Effective Social Strategy Report 2018’. “Social is now firmly established in the media mix, though its ability to connect with communities in… Read More
As part of its global initiative to empower 5 million women by 2020 through its brands, Unilever partnered with B4U Plus to produce a 13-week miniseries ‘OMO Achiever’s Kitchen’, featuring UAE women entrepreneurs. UAE ranks 19 on the Global Entrepreneurial Index among 137 countries. Industry… Read More
This Ramadan, household names OMO and Comfort, are back again with their annual community clothes donation drive, for the eighth year in a row, across the UAE in partnership with Uber and the Emirates Red Crescent and in line with The Year of Giving initiative… Read More
In a marketing message that has resonated with many, OMO and FP7/DXB have put changing kids’ behavior at the center of OMO’s latest campaign. The companies observe that #KidsToday are not experiencing life as they should be, courtesy the advent of technology. Research shows that, on… Read More
Household names Comfort and OMO have rolled out their annual Ramadan community campaign across UAE in partnership with Emirates Red Crescent. ”Share A Touch Of Love this Ramadan” with the Unilever brands is a clothes donation campaign that encourages the people of the region to… Read More
