For all the digital trends that the Middle East markets break in comparison to global averages, the low uptake of ecommerce comes as a surprise to most. But for many, this gap signifies a substantial opportunity in the Middle East & North Africa (MENA) region.… Read More
Over 1600 attendees, 120 speakers, 60 exhibitors and 100 international and regional investors have gathered for the fifth edition of ArabNet Digital Summit, to discuss the latest trends and opportunities in the UAE and the region. The event is held in strategic partnership with the… Read More
Social conversations during Ramadan have long-centered on the broader celebration of the Holy Month and flagship TV shows that are associated with it. But increasingly, consumers are shifting the Ramadan conversation from the spirit and macro-moments of the Holy Month, to the day-to-day habits, lifestyle… Read More
Zenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and platforms. The move is said to be the most significant development for the network since the launch of its ROI Agency positioning in 2002. Building… Read More
Starcom Middle East has been appointed to handle Dubai Corporation for Tourism & Commerce Marketing (DCTCM), following a competitive tendering process involving industry leading agencies. The scope of work includes the entire media mandate of Dubai Tourism for GCC and regional media including social. The… Read More
‘A combination of patience and humility’, ‘a natural-born leader’, ‘driving from the forefront of change’, ‘extremely professional and passionate’, ‘a true business partner’… Leading men and women of the marketing, advertising and media industry, not only from the Middle East & North Africa (MENA) region… Read More
The voting has closed, the tabulation is done and the industry has spoken – Alex Saber, Chairman, Publicis Media Middle East has been named AM Person of the Year. AM Person of the Year is designed as an initiative enabling the industry to name the… Read More
The second phase for choosing AM Person of the Year kicks off today. In the first year, more than 500 media, advertising and marketing professionals, from over 150 companies, have sent nominations for who they believe should be crowned AM Person of the Year. AM… Read More
Zenith has updated its advertising forecast for 2016 and 2017, as the year comes to an end and the industry gears up for a New Year. Globally, Zenith predicts global ad expenditure will grow 4.4 percent in both 2016 and 2017, reaching USD 566 billion… Read More
J. Walter Thompson, FP7/MENA and Starcom Middle East stole the show at the Effie MENA Awards 2016. In addition to winning the hallmark honors of the evening, the agencies also won the maximum number of awards in different categories. J. Walter Thompson was honored with… Read More
