Publicis Sapient is undertaken two major changes. The agency is positioning itself as a “company for growth through a focus on global digital business transformation opportunities”. In line with the rebrand, it has also named Nigel Vaz as the global Chief Executive Officer. Publicis Sapient… Read More
McDonald’s has appointed Publicis Groupe to handle its consolidated business portfolio in the GCC region. Publicis Groupe had designed a new operating model to strengthen its collaboration with the fast food company that had put its entire business portfolio up for pitch. “To realize McDonald’s… Read More
Publicis Groupe has embarked on three new initiatives to enhance its offerings in marketing and business transformation. The group has created Publicis Spine, which will fuse all of Publicis Groupe’s data assets, technology, and talent, to strengthen the company’s proposition to drive and link both… Read More
Sitting in a luxury hotel in one of Dubai’s most posh locales in one-on-one press meet is how Publicis Groupe chose to officially announce the launch of Publicis.Sapient’s SapientRazorfish in the Middle East and North African region. Nigel Vaz, CEO, EMEA & APAC of Publicis.Sapient;… Read More
Publicis Groupe has recently released a yearend report, detailing the performance of the Groupe in the last year and reiterating the restructuring that it believes has begun to show some early results. In numbers, the Groupe’s revenue approached 10 billion Euros; net income reached 900… Read More
After witnessing a modest growth in the last quarter, Publicis Groupe’s consolidated revenue for the first quarter of 2016 totaled USD 2.6 billion, which was up 8.9 percent from USD 2.38 billion in Q1 2015. “We have made a promising start to 2016 – both… Read More
Slated to rollout in the UAE in July, Publicis Groupe has set up a new initiative, Sapient Inside, combining the skills of Publicis.Sapient and Publicis Communications. The unit looks to provide its clients with a competitive advantage that connects brand marketing to digital and enterprise… Read More
Publicis Groupé has begun the New Year with an indication of the aggression that it intends to approach the year with. Speculations are rife that Publicis Groupé SA is considering a bid for a controlling stake in Samsung Group’s advertising agency, Cheil Worldwide. The news… Read More
