Keeping in mind the Holy Month of Ramadan and how the month calls for food companies to abstain from showing food in their ads to avoid temptation during fasting, McDonald’s Saudi Arabia with its advertising agency Leo Burnett Riyadh created a novel new way to… Read More
As Saudi Arabia continues to advance its 5G infrastructure, Huawei’s Chief Security Officer in the US recently joined the Saudi Federation for Cybersecurity, Programming, and Drones (SAFCSP) in a webinar discussion about how 5G and cybersecurity assurance can help harness the value of digital transformation… Read More
Saudi Arabia continued to be one of the most important Twitter markets in 2018 as well, and Twitter continued with its position as a popular channel of communication in the country. A recap of what dominated Twitter in the year gone shows that the top… Read More
I walked the streets of London this summer for the very first time, and although there were so many things I enjoyed immensely, there was one experience that truly opened my eyes. A blind woman was using her white cane to guide herself through the… Read More
After a series of predictions of what the driving ban lift on women in Saudi Arabia would mean, a post analysis reiterates that the auto sector in the kingdom is indeed undergoing phenomenal change. As per YouGov, close to a quarter (24%) of women have… Read More
Changes are happening rapidly, society is adapting & modernizing, event attendance is becoming diverse. Not only did the sudden change bring a shock to all generations in the country but also opened a door full of opportunities. I look back to my experience in Saudi… Read More
The story of creativity in the Middle East is shifting gears – from western influences to the singular tones seen in the wake of the Arab Spring to a new found optimism and call for change. Much of this ‘change’ has taken place in the… Read More
Industries in Saudi Arabia are poised with high appetite for Privatization, as the kingdom rigorously moves towards the implementation phase of Vision 2030, according to a new report by Oliver Wyman. According to the report, Saudi Arabia is set to embark fully on its reform… Read More
Given the recent technological advancements in the travel and tourism sector and rising online trends in Saudi Arabia, the sector shows some interesting trends for companies looking to connect with consumers. As per the ‘Middle East Consumer Travel Report 2018’, a study co-sponsored by Amadeus… Read More
Grey Group Middle East and North Africa (MENA), has won JTI’s account, to develop its brand management and communication in the GCC region, with focus on Saudi Arabia. With this win, Grey’s Beirut team has enlarged its portfolio in the tobacco industry, as it already… Read More
