The UAE’s flag carrier airline Emirates, real estate company Emaar and smartphone giant iPhone are the most recommended brands by consumers in the UAE, Saudi Arabia and Egypt, respectively. While the rankings in the UAE and Egypt are dominated by digital and technology brands, Saudi’s… Read More
Apple iPhone is among the popular smartphone brands among consumers in the UAE. Despite the recent launch of its latest smartphones iPhone XR, iPhone XS and iPhone XS Max amid significant publicity, overall perceptions of the brand are on the decline as per YouGov. YouGov… Read More
Even as tech companies dominate all conversations of brands that leave a mark on millennials, in the Middle East region, Saudi Arabia’s state airline finds its way among the top three brands. In a YouGov survey, iPhone is the most positively talked about brand among… Read More
Mercedes-Benz has achieved the biggest improvement in brand health among women in Saudi Arabia since the royal decree enabling women to drive in the Kingdom of Saudi Arabia. Six months after the lift on the driving ban was announced, according to data from YouGov BrandIndex,… Read More
Facebook maintains its position as the most positively talked about brand in Egypt with the largest impact among consumers in the past year according to the 2017 Best Brand Rankings by YouGov BrandIndex. With Egypt constituting its largest Middle East fan-base, Facebook has certainly been… Read More
Social media giant Facebook is the most positively talked about brand among millennials in the UAE, ahead of iPhone and Apple according to new data from YouGov BrandIndex. The top 10 brands in the region for millennials include Facebook, iPhone, Apple, WhatsApp, Samsung Galaxy, Samsung,… Read More
The automotive industry is preparing for one of its biggest opportunities following Saudi government’s decree to allow women to drive from 2018. Even as companies are taking several steps to woo the new set of customers, existing perceptions in the market have put Toyota and… Read More
RB’s family protection brand Dettol has topped the list of personal care brands in the UAE according to an inaugural global brand health rankings released by YouGov BrandIndex. Consumer data from YouGov’s daily brand tracker over the past 12 months has found that Dettol is… Read More
