Looking at the rising global popularity and growing profile as an icon for Arab youth, Crown Prince of Dubai His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum has been named by Snapchat among a select group of international leaders, celebrities and influencers who will… Read More
On the occasion of the World Alzheimer’s Day, Starcom MediaVest Group launched three visual campaigns in an attempt to eradicate the disease and spread awareness. The campaign, carried out in partnership with Project We Forgot, Good Health Arabia and Getty Images, used the popular… Read More
Ramadan could not have ended on a better note for Muslims than Mecca inspiring the world about all things beautiful about Islam. For me it gives me the opportunity to write about Islam and Snapchat’s #mecca_live. No matter how it is worded, the honest truth is that… Read More
Ever since I started reading on the first reports that trickled in on #Mecca_Live, I just had to write about it for two reasons. It feels wonderful as a Muslim to read people speaking about Islam in the way they did, as a religion I… Read More
To say that social media is transforming the world, is stating the obvious. Nonetheless, that is the first thing that comes to mind while looking at the conversations that followed after Snapchat listened to its Muslim users, and featured Mecca on July 14, 2015. The #Mecca_Live… Read More
When I arrived in the Middle East AdLand almost three years ago, the Olympics were just about to kick off in London and social media was a critical component of that process from the outset. In MENA, however, social media briefs were a separate, last-minute… Read More
