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Social Media

Decision Makers Choose Facebook Over LinkedIn, Twitter

Decision Makers Choose Facebook Over LinkedIn, Twitter

9 years ago by Sana MahmudMedia

A recent Hotwire research challenges the traditional marketing assumptions as decision makers reveal what influences them. According to the findings of a joint report from Active’s international network Hotwire and Vanson Bourne, one in four (24 percent) decision makers say Facebook is their preferred social channel… Read More

Twitter Lines Up More For Its Users During Ramadan

Twitter Lines Up More For Its Users During Ramadan

9 years ago by Sana MahmudDigital

Twitter is addressing an audience of 1.6 billion Muslims globally to be active during Ramadan. From getting real-time updates on Ramadan activities to connecting with people around the world who share the Islamic faith to sharing well-wishes and special moments during the month, Twitter is… Read More

Instagram’s New Biz Tools Assist Companies Meet Bigger Targets

Instagram’s New Biz Tools Assist Companies Meet Bigger Targets

9 years ago by Sana MahmudDigital

Instagram has found a place in the lives of big and small companies to leverage the platform for achieving business objectives. As the platform evolves, three key needs have become clear that Instagram has focussed on in a new addition of business tools — stand… Read More

Dubai Parks & Resorts Awards Social Mandate To SOCIALEYEZ

Dubai Parks & Resorts Awards Social Mandate To SOCIALEYEZ

9 years ago by Sana MahmudMedia

Dubai Parks and Resorts has appointed SOCIALEYEZ as its social media agency. The integrated theme park destination is scheduled to open in October this year. SOCIALEYEZ will manage all the social media activities, monitoring and listening, and content creation for the overall destination as well… Read More

More Than 45% In MEA Consume News Via Social Media

More Than 45% In MEA Consume News Via Social Media

9 years ago by Kiran KidwaiDigital

Beyond staying in touch with friends and filling up spare time, keeping up with news and current affairs is in fact the most important motivation for using social media, says Global Web Index based on its experience across the 34 markets that it tracks. Four… Read More

Identifying Consumer Signals In Digital Noise

Identifying Consumer Signals In Digital Noise

9 years ago by Sarah WalkerDigital

Social media and search traffic yield huge insights, but they are valuable only when delivered with actionable advice on how to drive brand growth. Big data is transforming the way marketers work, but with so much consumer data available today the real challenge is how… Read More

Twitter Finally Integrates Periscope On Tweet Feed

Twitter Finally Integrates Periscope On Tweet Feed

9 years ago by Kiran KidwaiDigital

Twitter is finally giving Periscope a real-time broadcasting platform. As per the microblogging platform, since Periscope’s launch last year, people have created over 100 million live broadcasts. Twitter is bringing Periscope broadcasts — both live and replays — directly into tweets. This will offer broadcasters… Read More

Singapore Tourism Board Appoints Initiative MENA For Social Media Activities

Singapore Tourism Board Appoints Initiative MENA For Social Media Activities

10 years ago by AM News DeskAdvertising

Media agency Initiative MENA has bagged the Singapore Tourism Board (STB) account in the Middle East. The agency’s duties will include the social management and paid social advertising activities for the GCC region, focusing on KSA, UAE and Qatar as core markets. “We are pleased… Read More

The Ultimate Cheat Sheet For Capturing Millennials’ Attention In MENA

10 years ago by Alexander RauserContributors

Generation Y, otherwise known as the Millennials, are a very appealing pack of consumers to advertisers for two reasons: They are happily spending their disposable income now that they have entered full-time work and they have unprecedented influential power. Millennials are very active on their… Read More

Local Relevance & Connection Key To Branding: Peter Kim, Cheil Worldwide

Local Relevance & Connection Key To Branding: Peter Kim, Cheil Worldwide

10 years ago by Sana MahmudDigital

Brands today are moving towards localised and personalised branding to increase the local influence and better connect with consumers. While many markets are doing so, this is being witnessed in the Middle East where brands have tried to drive the local conversation. According to the… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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