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Leadership Change @TwitterMENA As Ben Ampen Takes Charge

Leadership Change @TwitterMENA As Ben Ampen Takes Charge

9 years ago by Sana MahmudDigital

As Twitter undergoes change to gear up for its future growth strategy, a key development comes in the geographical break up of the fast growth markets that had so far included Middle East & North Africa, Southeast Asia and India, under the charge of Parminder… Read More

Why Twitter Can Manage Easy Transition Of Viners

Why Twitter Can Manage Easy Transition Of Viners

9 years ago by Kiran KidwaiDigital

The announcement of video-sharing app Vine shutting down came as a surprise to many, but data from Global Web Index shows, the transition of Vine’s audience to Twitter could be straightforward. Around 85 percent of Viners are currently visiting Twitter on a monthly basis, something… Read More

Vine Founders Launch Video Streaming App Hype

Vine Founders Launch Video Streaming App Hype

9 years ago by Sana MahmudDigital

The shutting down of Vine has not been well received by most Vine loyalists. The worst perhaps to react to the news however would be Vine Founders including Rus Yusupov and Colin Kroll. Yusupov tweeted his advice to ‘not sell company’, indicating disapproval of closing… Read More

9% Layoff & Vine Shutdown Despite Twitter’s Good Q3

9% Layoff & Vine Shutdown Despite Twitter’s Good Q3

9 years ago by Sana MahmudDigital

Twitter is undergoing one of its more difficult times of late. After its attempt to be acquired by a larger player failed to auger desired results, even though it did give it the occasional boost in stock price, Twitter is once again at a place… Read More

25% Instagrammers Share Photos To Other Networks

25% Instagrammers Share Photos To Other Networks

9 years ago by Kiran KidwaiDigital

It’s now almost 60 percent of the key Millennial group that have an Instagram account, as per data from Global Web Index. One reason why the network has become so widely known among social networkers is the likelihood of people posting their Instagram content to… Read More

Google Allo Reiterates The Messaging Apps Promise

Google Allo Reiterates The Messaging Apps Promise

9 years ago by Zeba MahmudDigital

Google’s history with social media may not be as successful as its other ventures have been but Google Allo is off to a decent start with five million downloads, on Android alone, in its launch week. Google has positioned Allo as a ‘smart messaging’ app… Read More

25% Twitter Users Watch NFL On TV

25% Twitter Users Watch NFL On TV

9 years ago by Kiran KidwaiDigital

Twitter made headlines last weekend by announcing that over 2 million viewers had tuned in to the NFL live-stream on its platform. This is a major success for the network, which has bet big on broadcasting such sports streams. There is clear potential for Twitter… Read More

Niche, Pre-roll Ads: Twitter Expands Monetization Programs

Niche, Pre-roll Ads: Twitter Expands Monetization Programs

9 years ago by AM News DeskAdvertising

Twitter is expanding its revenue programs to allow creators on the platform to earn money in newer ways. And the micro-blogging platform is doing so with specific focus on videos. Earlier this year, the platform had enabled different ways for investing in video, including longer… Read More

Twitter Records 187 Million Tweets For Rio Olympics 2016

Twitter Records 187 Million Tweets For Rio Olympics 2016

9 years ago by Sana MahmudDigital

As sports fans bid farewell to the Rio Olympics 2016, the event was performed live on Twitter. Throughout the #Rio2016 Games, fans around the world turned to Twitter to cheer for victories, engage with athletes, see highlights, and share the live experience. Following is a summary… Read More

Twitter Launches First Annual Twitter Awards

Twitter Launches First Annual Twitter Awards

9 years ago by Sana MahmudDigital

Twitter is giving the advertisers on its platform an additional award to look forward to. The microblogging site is rolling out the virtual red carpet for the first annual Twitter Awards across markets. The current advertising landscape is thriving with innovative, imaginative and exciting activities… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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