Undoubtedly, the largest tech convention globally, CES tends to attract over 200000 people from across the world to take a first hand view on the changes in technology that are impacting and changing consumer’s lives. From an advertising and media perspective, CES has been serving… Read More
Twitter has introduced a more immersive way to experience moments with live 360 video, available via both Twitter and Periscope. With 360 video on Periscope, users can experience moments with the broadcaster and take a look around, which as per the microblogger is one step closer… Read More
With the holiday season nearing its peak, marketers are looking for all opportunities to engage with consumers. In the UAE, a massive number of 90 percent Twitter audiences are making plans to celebrate the New Year. Around 81 percent of these are excited about the… Read More
The influence of social media platforms in the Middle East is growing every day. Not only are we seeing global and local media outlets understand ways in which Middle East rulers and governing bodies are using social media platforms, but we are also seeing people… Read More
The year 2016 had more than its usual mix of big and shocking news that had an impact across the globe. In the Middle East and North Africa (MENA) region, 2016 was another tough year but there were as many news of hope, and a… Read More
The chaotic world of Twitter shows no signs of getting less chaotic, illustrated by a struggling share price and a seemingly total lack of interest from potential buyers. Jack Dorsey’s highly publicized return to the helm of a company he co-founded has failed to attract… Read More
If there was an award for platforms where the US Presidential Elections were discussed, the winner would be Twitter hands down, or so suggests a Meltwater analysis of all social media posts done in the Middle East & North Africa (MENA) region on the US… Read More
Twitter’s global work staff restructure is continuing, and the latest development is the exit of the microblogging platform’s Chief Operating Officer, Adam Bain. Twitter has informed that its Chief Financial Officer, Anthony Noto, will assume the COO role, as the company seeks for a new… Read More
From the integration of chat bots into Facebook Messenger to the recent launch of Facebook Marketplace, social networks have been attempting to facilitate more and more commerce on their platforms. It is easy to see why so many are committed to making social commerce work.… Read More
There is a shift in the way younger consumers are talking to brands. If broadcasting reviews, complaints and at times compliments on social media networks was the way of the last decade, the new way is predicted to be more intimate, one-on-one conversations between brands… Read More
