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UAE

du Trials Network Function Virtualization in UAE

du Trials Network Function Virtualization in UAE

10 years ago by AM News DeskMarketing

du – has announced that it has successfully completed customer premises equipment virtualizations trials in the UAE. When commercially rolled-out in future, CPE virtualization is expected to provide an enhanced service whilst optimising OPEX and CAPEX costs for residential and enterprise customer in addition will… Read More

Exclusivity, New Experiences Priority For High Net Worth Individuals In UAE : Nielson – Citi Study

Exclusivity, New Experiences Priority For High Net Worth Individuals In UAE : Nielson – Citi Study

10 years ago by Kiran KidwaiMarketing

A recent qualitative report sponsored by Citi and conducted by Nielsen, a leading global provider of information and insights into what consumers watch and buy, studied the personality of high net worth individuals (HNWI) in the UAE. The results of the research revealed the different needs… Read More

Digital Will Dominate Our Biz By 2020, Says Dentsu Aegis’ Boss

Digital Will Dominate Our Biz By 2020, Says Dentsu Aegis’ Boss

10 years ago by Sana MahmudDigital

Dentsu Aegis Network is shifting its focus to digital as marketers seek a different mix of services in lieu of the changing speed of technology. Speaking about the global scenario and Middle East and North Africa in specific, Nigel Morris, CEO, Dentsu Aegis Network Americas… Read More

Emirates NBD Promotes Life Insurance With A Difference

Emirates NBD Promotes Life Insurance With A Difference

10 years ago by Sana MahmudAdvertising

To help people realize the importance of life insurance and provide them with its life insurance solutions, Emirates NBD, with its latest video, made people stop and think about life when they are not around. The online film was launched last month in the UAE… Read More

UAE, KSA And Egypt Pitch To Give T-Pay 62-fold Business Growth

UAE, KSA And Egypt Pitch To Give T-Pay 62-fold Business Growth

10 years ago by AM News DeskDigital

T-PayTM, the first open mobile payment platform in the Arab region launched by ArpuPlus, has revealed that its business has seen a 62-fold growth in revenue last year. The UAE, Saudi Arabia and Egypt have been leading the pack, currently generating over half of the… Read More

BT-Avaya Survey Reveals UAE Consumers Beat Global Average in Technology Usage

BT-Avaya Survey Reveals UAE Consumers Beat Global Average in Technology Usage

10 years ago by Kiran KidwaiDigital

Tech savvy consumers in the UAE are more active on social media platforms that the global average according to findings of a new global report commissioned by BT and Avaya. The report also revealed that majority of these consumers will develop a higher loyalty to… Read More

The Rise Of Arabic & Apps In The Arab World

The Rise Of Arabic & Apps In The Arab World

10 years ago by Sana MahmudDigital

As Arabic becomes ‘cool’ in the region, the demand for content in the local language has also increased. Combine this with the growth of mobile, and a clear trend seeing Arabic apps emerges. According to a recent On Device Research survey, UAE has the highest… Read More

UAE Consumer Confidence Stands Highest Amongst MEA Countries

UAE Consumer Confidence Stands Highest Amongst MEA Countries

10 years ago by Kiran KidwaiMarketing

  Starting the year positively, global consumer confidence saw an increase of one point from fourth-quarter 2014, with an index score of 97, according to the Global Consumer Confidence report released by Neilsen. After a slight dip at the end of last year, when all… Read More

Family and Experiences Key To Win Hearts Of Affluent Middle Class In UAE: Research

Family and Experiences Key To Win Hearts Of Affluent Middle Class In UAE: Research

10 years ago by Sana MahmudMarketing

Economic growth and urbanisation are rapidly expanding the affluent middle class in the United Arab Emirates. New global research from Collinson Group reveals distinct motivations and attitudes amongst this group which go beyond traditional demographic and geographical boundaries. In the United Arab Emirates, today’s affluent… Read More

Muslim Travel Market Forecasted At 150 Mn By 2020

Muslim Travel Market Forecasted At 150 Mn By 2020

10 years ago by Sana MahmudMarketing

According to the “MasterCard-CrescentRating Global Muslim Travel Index (GMTI) 2015”, Middle East countries – UAE, Saudi Arabia and Qatar are amongst the top five in the Organisation of Islamic Cooperation (OIC) destinations. While UAE, Saudi Arabia and Qatar stand at 3rd, 4th, 5th position respectively,… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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