WPP in entering into a collaboration with UN Women. The commitment includes global, pro-bono media support brokered by GroupM and creative services from WPP agencies to help impact the lives of girls and women. The partnership comes on the back of over USD 1 million… Read More
Not all women like pink – I do, but arguably I am among the few. By some norm though, pink is the color to identify with all things women. Could have been worst – could have been beige. Moving on, at one point, pink represented… Read More
BBDO Pakistan has collaborated with UN Women Pakistan to create an unconventional campaign – #BeatMe– in the hopes of mobilizing women and men to demand an end to violence against women. In a clever paradox, the campaign showcases a woman inviting men to beat her,… Read More
Proving its creative prowess once again, Leo Burnett’s Beirut office has won a Grand Prix in the Promo & Activation category at the 10th Dubai Lynx International Festival of Creativity. The agency’s work ‘Merry Balconies’ for P&G has also won a Silver in addition to… Read More
Memac Ogilvy Dubai was the sole agency from the MENA region which won a Lion in the Creative Effectiveness category. ‘The Autocomplete Truth’ work by the agency for UN Women bought home a Bronze Lion. Seeing that despite decades of global advancement, discrimination against women… Read More
The 7-Day Brief Competition held at Dubai Lynx in association with Google and powered by Youtube saw Shafiq Alam and Mohamad Sarhi from Jeddah winning the competition for their heart touching video on domestic abuse on women. The competition was brought in support of… Read More
With only three days left for the Dubai Lynx International Festival of Creativity to kick off, it is about time to take a closer look at the region’s top work that is competing for the Lynx. With messages that go beyond advertising, and bring out… Read More
