MENA is speeding towards digital transformation as knowledge based approach is taking over processes, decision making, product rollouts, promotions and issues pertaining to customer engagement. According to Wilson Issa, MD, VivaKi Levant, “the biggest challenge is how the industry is moving towards programmatic and real… Read More
Like most markets, MENA also is working towards decoding advertising technology, and ably integrating it into marketing solutions. As programmatic and data gain attention in the Middle East and North Africa region, and play a key role in disrupting the media landscape, they are also faced with various challenges across the ecosystem. For some markets… Read More
Successful marketers have reiterated time and again the virtue of a people-first approach. Two prominent names from media industry in the Middle East & North Africa region echoed this approach for content as well, pointing out that content should first meet an existing demand. Bassem… Read More
There is not only no shortage of content, but arguably no shortage of good content. As brands struggle to standout in a constantly flowing content stream, one challenge facing them, their agencies and other marketing and communication professionals is how to make content that will… Read More
As the attention economy gets tougher, content marketing may be one of the best weapons in a marketer’s arsenal but it also is one the biggest challenges they face. The marketer needs to not only be associated with or create compelling content but also… Read More
In the media and communication business, the definition of content has traditionally been restricted to the conventions and popular formats of consumption. In the digital age however, these definitions have become more inclusive, essentially begging the question whether content needs to redefined for the new… Read More
During and after the Arab Spring, we took a stand – people first – on how we’re going to run our business during this tumultuous time. The lessons we learned prompted me to look deeper into the link between culture and economic performance: What makes… Read More
Whilst the first day of Dubai Lynx International Festival of Creativity was about the evolution of advertising as a wider social discipline, the second day of the Festival flipped the conversation to the other side of the room, to the marketers and brands. ‘Brands Breaking… Read More
