Following a global agency alignment, Carat will now support Vodafone with global media buying. In the Middle East & North Africa (MENA) region, this development will take shape in markets such as Egypt, where Vodafone is among one of the key telecom players. Carat has… Read More
Preparations for the ninth edition of the MENA Effie Awards is underway and the call for entries is now open across 29 categories, including a new addition for this year – ‘Renaissance’. The awards, organized by Mediaquest in the region, are set to take place… Read More
The Creative Effectiveness Lions usually sees a handful number of entries making it to the shortlist. This year is no different with only 23 pieces of work making it to the shortlist globally. From the region, J. Walter Thompson’s entry titled VF Fakka, done for… Read More
Government authorities in the Middle East and North Africa (MENA) region are ensuring that they are reaching consumers with their various messages and endeavors. This is reflected in survey done by Northwestern University in Qatar and Doha Film Institute that shows that government’s share of… Read More
J. Walter Thompson’s Cairo office has won the Grand Prix for Creative Effectiveness Lynx for its entry ‘Fakka’ for Vodafone Egypt. The Creative Effectiveness category awards work that has also delivered on business objectives in the year gone. There are only two other awards given… Read More
As the D-day for Effie MENA closes in, the journey to reach this year’s winners has begun. The Effie MENA Awards 2015 judging is underway in Dubai. The first set of judging is set to complete today, and jurors are gearing up for the remainder tomorrow, which will be… Read More
The MENA region is the proud parent of a big family. But it’s a quite a diverse one with children at different stages of development and maturity. The odd thing is that sometimes the younger the kid, the less constraints it faces leading to… Read More
