WPP has been named Adobe Global Digital Experience Cloud Solution Partner of the Year for 2017 at Adobe’s annual sales conference in Las Vegas. This marks the first time that WPP has won the award, which recognizes the partner with the greatest impact on the… Read More
It is that time of the year again when Arabian Marketer seeks industry votes to crown one industry captain as the AM Person of the Year, a marketing or advertising leader who not only steered her or his company ably in a tough year but… Read More
While digital media began as a land of equal opportunities, and in many ways still continues to be so, in digital advertising, much of the spending has become about two players –– Google and Facebook. As several industry reports and marketers own experiences have indicated,… Read More
Sir Martin Sorrell does not like a duopoly, at least not when he is on the other side of the table. The CEO of WPP, the largest advertising and marketing services holding company, has been vocal on the need of a third force in the… Read More
The merger of MEC and Maxus that has put media, content and technology under the same roof has been finally christened as Wavemaker. According to agency officials, the brand mark Wavemaker reflects the agency’s “heritage, born from WPP and GroupM”. Tim Castree, Global CEO, MEC… Read More
WPP has acquired Design Bridge Limited (Design Bridge), an independent brand design agency. Design Bridge combines strategic thinking, intuition and creative excellence to bring brands to life through great ideas that connect with people. Founded in London in 1986 – 18 months after WPP was… Read More
GroupM has rolled out viewability standards to support continued investment in digital media. These standards are applicable in all markets that the media holding company operates in, including the Middle East & North Africa region. Viewability, a measure of a digital ad’s opportunity to be… Read More
More than half of young Syrian refugees say they are unlikely to return home permanently, and an end to the war and the elimination of Daesh are viewed as the decisive steps needed for them to consider going back. Those are the key findings from… Read More
In what appears to be continued move towards consolidation or streamlining in WPP companies, POSSIBLE, a multi-service digital agency in WPP, has joined Wunderman. The company explains that enlarged group will have the scale, expertise and global reach to better meet the demands of global… Read More
The global ransomware assault, that was first felt in May 2017, has hit closer home to the advertising and marketing industry. Global Holding Company WPP was hit a cyber attack on June 27, 2017, with some of its offices, in some markets, even having to… Read More
