In what appears to be continued move towards consolidation or streamlining in WPP companies, POSSIBLE, a multi-service digital agency in WPP, has joined Wunderman. The company explains that enlarged group will have the scale, expertise and global reach to better meet the demands of global… Read More
General Motors has appointed specialist agency Performance Communications to provide support for its brands including Cadillac, GMC and ACDelco across the Middle East. Performance Communications’ responsibilities to General Motors will cover strategic consultation, product communications, event support, press fleet administration and crisis management across all… Read More
While long upgrade cycles have impacted the sales of tablets and laptops recently, data from Global Web Index shows the significant number of smartphone owners who are intending to upgrade their handset within the next year. Around 59 percent of these device owners say they… Read More
Al Fahim Group has parked its media and creative mandate with Garage366. Al Fahim Group’s subsidiaries engage in automotive, hospitality, industrial, property investment, and travel & tourism businesses in the UAE. While servicing all subsidiaries, Garage366 will be focusing on Al Fahim Automotive. “We look… Read More
The Commercial Compliance & Consumer Protection (CCCP) sector in Dubai Economy has launched a smart platform to receive consumer complaints from Chinese-speaking residents and visitors on the ‘WeChat’ application. A Chinese speaker also has been assigned to receive their complaints. The new service is part… Read More
Publicis Media has appointed Ali Nehme to the newly created role of President of Innovation and Commerce, EMEA. The promotion follows a period of significant growth across the region and continued transformation. Currently Chief Strategy Officer for Publicis Media in the Middle East, in his… Read More
Turner Middle East, North Africa and Turkey (MENAT), and its exclusive ad sales agency, ATL Media, have entered a three-year partnership with MeMob, the mobile division of Mediaquest, to represent all ad sales across the portfolio of Cartoon Network apps in the MENA region. Global… Read More
The Cannes Lions International Festival of Creativity and PHD have partnered to launch the first official festival bot for Messenger. The artificial intelligence (AI) powered bot will be accessible by all 180,000 Facebook fans and is designed to help attendees navigate their way around the… Read More
GroupM’s [m]PLATFORM has named Jenny Bullis as its Global Chief Strategy Officer. Her mandates includes creating the strategy for the global roll out of [m]PLATFORM, ensuring that the data sets and the technology suite are the most powerful in every market in which GroupM’s agencies… Read More
![[m]PLATFORM Names Jenny Bullis As Global Chief Strategy Officer](https://arabianmarketer.ae/wp-content/uploads/2017/06/Jenny-Bullis-210x158.jpg)