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Author: AM News Desk

Trusted Media Brands Deliver Performance: WMG-MOAT Study

Trusted Media Brands Deliver Performance: WMG-MOAT Study

8 years ago by AM News DeskDigital

The World Media Group (WMG), a strategic alliance of 10 global media brands, is addressing the growing demand from advertisers for better viewability performance. In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed… Read More

MEA Tablet Market Declines In line With Global Trend: IDC

MEA Tablet Market Declines In line With Global Trend: IDC

8 years ago by AM News DeskAM Tech

The Middle East and Africa (MEA) tablet market declined 24.2 percent year on year (Y-o-Y) in the final quarter of 2016 to total 3.07 million units, according to the latest figures from International Data Corporation (IDC). The global IT research and consulting services firm’s MEA… Read More

DMS, MOAT Partner For Better Analytics & Measurement

DMS, MOAT Partner For Better Analytics & Measurement

8 years ago by AM News DeskDigital

DMS, the digital arm of Choueiri Group, has partnered with New York-based SaaS analytics company, MOAT. Also known as the ‘attention analytics’ specialist, MOAT is accredited by the Media Rating Council (MRC) for third-party measurement and analytics across multiple screens, formats and platform. DMS’ partnership… Read More

St. Regis Abu Dhabi Appoints New Marketing Director

St. Regis Abu Dhabi Appoints New Marketing Director

8 years ago by AM News DeskMarketing

The St. Regis Abu Dhabi has appointed Sona Shah to the position of Director of Marketing. With over 10 years’ marketing experience, Ms Shah brings strategic marketing and communications knowledge to the new role. Her previous hospitality marketing experience includes roles with The May Fair… Read More

SAP Invests USD 200 Million In UAE; Opens New MENA HQ

SAP Invests USD 200 Million In UAE; Opens New MENA HQ

8 years ago by AM News DeskAM Tech

SAP SE has earmarked a five-year USD 200 million investment in the UAE, underpinning objectives outlined by the UAE Vision 2021 plan to create economic diversity and jobs for youth. The company has also set up its new SAP Middle East and North Africa (MENA)… Read More

Americana Group Assigns Media Mandate To Hearts & Science

Americana Group Assigns Media Mandate To Hearts & Science

8 years ago by AM News DeskAdvertising

Americana Group has concluded its three-way agency review with the appointment of Omnicom Media Group’s Hearts & Science. The company, which operates restaurants and manufactures consumer foods and food-related products across the Middle East & North Africa (MENA) region, is the first regional client for… Read More

Careem Appoints Ramy Kato As Egypt Head Of Operations

Careem Appoints Ramy Kato As Egypt Head Of Operations

8 years ago by AM News DeskAM Unicorns

Careem has appointed Ramy Kato as the Head of its operations in Egypt in addition to his current role as Vice President of Careem Care. In his new position, Mr Kato will be responsible for managing all Careem operations in Egypt including overlooking Careem’s expansion… Read More

OMD, Starcom & MediaCom Take Top Spots At Dubai Lynx

OMD, Starcom & MediaCom Take Top Spots At Dubai Lynx

8 years ago by AM News DeskAdvertising

The media agencies’ performance at the Dubai Lynx International Festival of Creativity 2017 has seen three agencies shine – OMD Dubai, Starcom Riyadh and Mediacom Dubai. OMD Dubai takes the top spot this year, even as the agency had not entered any work in the… Read More

This Agency Has Gone Genderless In Its Recruiting

This Agency Has Gone Genderless In Its Recruiting

8 years ago by AM News DeskAdvertising

Professional equality seems to be far from us, and the team at Wunderman BA believes this wholeheartedly. Globally just about 24 percent of CEOs are women and only one out of four with a degree have a job. Advertisement industry is no different. IWD Wunderman… Read More

Meltwater Launches Critical Insight, Real-Time Biz Tool

Meltwater Launches Critical Insight, Real-Time Biz Tool

8 years ago by AM News DeskDigital

Meltwater, a media intelligence solutions provider, is launching a tool created specifically for the executive called ‘Executive Alerts’. The service provides users with insights about their company, competitors and industry, sent directly to their smart device, enabling decision making in an instant. Executive Alerts uses… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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