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Author: AM News Desk

Marrybrown Assigns Social Media Mandate To McCollins

Marrybrown Assigns Social Media Mandate To McCollins

8 years ago by AM News DeskDigital

McCollins Media, an F&B specialized boutique PR and digital brand activation agency has been appointed by Marrybrown to handle its social media communication. Marrybrown is one of the largest Quick Service Restaurant chains in the world, with over 350 outlets worldwide. Marrybrown has been serving… Read More

MENA IT Spending In Banking & Securities To Reach $12.4 Bn

MENA IT Spending In Banking & Securities To Reach $12.4 Bn

8 years ago by AM News DeskAM Tech

IT spending by banking and securities firms in Middle East and North Africa (MENA) is forecast to grow to USD 12.4 billion in 2017, a 3.5 percent increase from 2016, according to Gartner, Inc. This forecast provides total enterprise IT spending for internal spending and… Read More

Cicero & Bernay Forms Strategic Affiliation With ‘Local Flavor’

8 years ago by AM News DeskMarketing

Cicero & Bernay (C&B) is enhancing its Middle East & North Africa (MENA) region network capabilities through an affiliation with Local Flavor, based in Kuwait. This agreement follows a number of 2016 announcements of new alliances for C&B, with the agency expanding its reach to… Read More

Omnicom Media Group Names Sawaya As KSA Head of Investments

Omnicom Media Group Names Sawaya As KSA Head of Investments

8 years ago by AM News DeskAdvertising

Ronald Sawaya has been promoted to the position of Head of Investments at Omnicom Media Group in the Kingdom of Saudi Arabia. Prior to this, he was Director-Investments at OMD Arabia. In his new role, he will guide and supervise the buying function across the… Read More

Project Agora Boosts Offer With Native Content Discovery Ad Units

Project Agora Boosts Offer With Native Content Discovery Ad Units

8 years ago by AM News DeskDigital

Project Agora, a premium marketplace in Central Eastern Europe and Middle East, is enabling publishers and advertisers to benefit from the fastest developing form of advertising and content promotion globally, known as content discovery. For advertisers, content discovery is a new way of advertising that… Read More

J. Walter Thompson’s HLR Scholarship Returns

J. Walter Thompson’s HLR Scholarship Returns

8 years ago by AM News DeskAdvertising

J. Walter Thompson Company has kicked off the applications process for its third annual Helen Lansdowne Resor (HLR) Scholarship. The Scholarship is an international opportunity that addresses the lack of female creative leadership in the ad industry by empowering female college students with the support… Read More

Lisbon International Ad Fest Makes A Compelling Offer For Early ‘Crows’

Lisbon International Ad Fest Makes A Compelling Offer For Early ‘Crows’

8 years ago by AM News DeskAdvertising

Preparation is picking pace for the 2017 edition of the Lisbon International Advertising Festival, the only international advertising festival on a global scale located in Portugal. As the Festival opens up for entries, for the first time, participants that submit their work to the competition… Read More

Rehlat Assigns PR Mandate To Brazen

Rehlat Assigns PR Mandate To Brazen

8 years ago by AM News DeskMarketing

Rehlat, a Middle East online travel agency, has hired Brazen to manage its PR in 2017. Brazen will run a fully fledged press office and has been tasked with taking on all the company’s media relations for the UAE, KSA and Kuwait. Rehlat, which means… Read More

Luxury Tourism Trends Emphasize Creating Unique Experiences

Luxury Tourism Trends Emphasize Creating Unique Experiences

8 years ago by AM News DeskMarketing

Winds of change are sweeping through the GCC luxury tourism sector. Once known for its carefully created opulence and resplendence using high quality materials in furnishings and design, fresh perspectives that are centered on experiences and emotional connectivity, are invigorating the sector and demanding creative… Read More

Icflix, STC Partner For Ease Of Content Access In Saudi Arabia

Icflix, STC Partner For Ease Of Content Access In Saudi Arabia

8 years ago by AM News DeskDigital

Internet streaming service, Icflix, has enabled Direct Operator Billing to customers across Saudi Arabia via Saudi Telecom Company (STC), one of the prominent telecoms operator in the Gulf. The Direct Operator Billing will allow both prepaid and postpaid users the ability to subscribe and access… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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