Digital Media Services (DMS) and Google collaborated to further breakdown programmatic for marketers in the Middle East & North Africa (MENA) region. As a key programmatic player in MENA, DMS’ portfolio brings together inventory from Arabic and international broadcasters, publishers, video and audio platforms, all… Read More
Akamai has appointed Hans Nipshagen to the role of Head of EMEA Channels and Alliances. He will be responsible for Akamai’s EMEA channel strategy, a primary route to market in the region. His new role will see him growing Akamai’s regional partner program to drive… Read More
Social media users scroll through an average of 90 meters of content per day, which fast food company KFC believes works up an appetite. With this in mind, it has launched KFC Scroll Thru, a drive thru for the thumb. The interactive social experience allows… Read More
Z7 Communications, the region’s brand communications agency that focuses on luxury brands, is appointed the Middle East representative for Nikki Beach Resort & Spa Dubai. “We’re delighted to welcome Nikki Beach Resort & Spa Dubai to the Z7 portfolio. The resort is a great mix… Read More
Landmark Group continues to take advantage of Middle East’s growing ecommerce market with the fifth edition of ‘Shopathon’, its online sale of Centrepoint brands including Babyshop, Splash, Shoe Mart and Lifestyle. The sales will take place from February 22-26, 2019 through Landmark’s own ecommerce platforms,… Read More
Nigel Morris, the Chief Strategy & Innovation Officer, is leaving Dentsu Aegis Network at the end of March. “I’d like to thank Nigel for his commitment to Dentsu Aegis over the past 26 years. He has held a number of leadership roles across the business… Read More
As brands set out to compete in today’s cluttered markets, quality lead generation has become an increasingly more complex task. Marketers in turn, want assurances that their advertising is being viewed, in brand safe environments and creating the right impact on the right users to… Read More
Dentsu Aegis Network is shaping up its leadership in one of the more important markets in region. In a prominent hire, the agency network has named Eyad Zarea, former Media Director – Middle East, Turkey & Africa at Mars, as the General Manager Saudi Arabia… Read More
Emirates Integrated Telecommunications Company (EITC) has appointed Peter Larnholt as Chief Information Officer (CIO) of the company. Mr Larnholt, who will join on April 1, brings a strong international portfolio of experience in the realms of change management, business development and digital solutions. Well-versed in… Read More
Contagious has released its 2019 Contagious Pioneers, the global ranking of the agencies that aims to set the standard for creativity, innovation and excellence in marketing. The only agency region from the region to have made it to the top 10 in list this year… Read More
