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Author: Asma Wangde

Darwiche Worldwide Legacy Appoints Marketing Director

Darwiche Worldwide Legacy Appoints Marketing Director

8 years ago by Asma WangdeMarketing

Darwiche Worldwide Legacy (DWL) has appointed Soraya Benbada as the Worldwide Marketing Director. Taking up her position with immediate effect, Ms Benbada will oversee all the marketing activities of DWL’s corporation of businesses including Jannah Hotels & Resorts, Andalus Hotels & Resorts, Al Dar Darak,… Read More

Panasonic Names New MD For Middle East & Africa

Panasonic Names New MD For Middle East & Africa

8 years ago by Asma WangdeMarketing

Panasonic Marketing Middle East & Africa has appointed Hiroki (Harris) Soejima as its new Managing Director. Mr Soejima took charge on April 2, 2017. Having spent almost eight years managing the operations at Panasonic Europe, Mr Soejima comes with an expertise in conceptualizing and implementation… Read More

Data Point: 62% Use Music Streaming Apps; Only 13% Pay

Data Point: 62% Use Music Streaming Apps; Only 13% Pay

8 years ago by Asma WangdeDigital

Various music streaming apps are undertaking steps to converting more users into their paid-for tier. At present, there is significant disparity between these tiers. According to Global Web Index data, there is a 50-point gap between those who say they use music-streaming services (62 percent)… Read More

Canon Aims To Strengthen B2B Offer With New Concept

Canon Aims To Strengthen B2B Offer With New Concept

8 years ago by Asma WangdeAM Tech

Supporting businesses in the region to drive productivity, efficiency and sustainable development and reinstating its position as a ‘Partner of Choice’ for its customers, Canon Middle East has unveiled the concept of ‘Explore, Inspire, Improve’ as part of its Canon for Business’ offering. Canon for… Read More

Retailers Failing To Drive Devotion Among UAE Shoppers: Study

Retailers Failing To Drive Devotion Among UAE Shoppers: Study

8 years ago by Asma WangdeMarketing

Club Apparel, which comprises over 70 international brands, is considered to be performing the most strongly in the eyes of UAE shoppers when it comes to rewarding customer loyalty, but retailers in general are failing to drive devotion among consumers. This was a key finding… Read More

Bell Pottinger Middle East Bolsters Leadership

Bell Pottinger Middle East Bolsters Leadership

8 years ago by Asma WangdeMarketing

Bell Pottinger Middle East has appointed Tim Falconer as its new Managing Director for the Dubai office. It has also taken on board Jennifer Kedissa as Associate Partner and Omar Nasro as a Consultant. Mr Falconer currently leads the firm’s Financial & Corporate Practice and… Read More

Effie Worldwide Relaunches Board Of Directors

Effie Worldwide Relaunches Board Of Directors

8 years ago by Asma WangdeAdvertising

Effie Worldwide is gearing up for a new board of directors, tasked with continuing the nonprofit’s mission to serve as a forum for marketing effectiveness. The board includes representation from major brands, entertainment and media companies, and a position for an agency from each of… Read More

Cardtek, Emcredit Partner For National Mobile Wallet Solution

Cardtek, Emcredit Partner For National Mobile Wallet Solution

8 years ago by Asma WangdeDigital

Cardtek, an international payment solutions provider, and Emcredit, a subsidiary of the Dubai Economic Department, have partnered to launch the secure mobile payment platform, emPAY, offering United Arab Emirates residents a national mobile wallet solution. As a part of Dubai’s Smart Government Initiative, emPay will… Read More

63% Of Facebookers Are Streaming Music

63% Of Facebookers Are Streaming Music

8 years ago by Asma WangdeDigital

The year 2016 was when video made a big impact on Facebook, and there are clear indications that one of the major developments on Facebook for 2017 will be music. Attracting Tamara Hrivnak, former director of music partnerships at YouTube, to Facebook HQ is one… Read More

Management Changes At Nissan Africa, Middle East & India Region

Management Changes At Nissan Africa, Middle East & India Region

8 years ago by Asma WangdeMarketing

Nissan has appointed Peyman Kargar as Senior Vice President and Chairman of its Africa, Middle East, and India (AMI) region, effective from April 1, 2017. He replaces Christian Mardrus who takes up the newly created position of Senior Vice President, Digital Transformation for Nissan Motor… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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