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Author: Sana Mahmud

Republique’s Fadi Mroue To Chair Kyiv Fest Digital & Mobile Jury

Republique’s Fadi Mroue To Chair Kyiv Fest Digital & Mobile Jury

10 years ago by Sana MahmudAdvertising

Fadi Mroue, Founder and Creative Director of Republique, a communications agency headquartered in Beirut, will chair the digital and mobile jury at the Kyiv International Advertising Festival this May. Kyiv is an advertising event of Ukraine and one of the Eastern European festivals in the… Read More

Daman Insurance Gives Digital Experience To Consumers

Daman Insurance Gives Digital Experience To Consumers

10 years ago by Sana MahmudDigital

The National Health Insurance Company Daman launched its ‘Daman’ and ‘Thiqa’ apps. “Daman has always been a pioneer in our field. We are a society on the move, and Daman’s smart phone applications ensure our services and staff are available to our members, on their… Read More

Twitter, FB Drop In Popularity; Snapchat, WhatsApp Take Over

Twitter, FB Drop In Popularity; Snapchat, WhatsApp Take Over

10 years ago by Sana MahmudDigital

Amid concerns about online privacy, social media use in the Middle East is shifting away from Twitter and Facebook and toward direct-messaging platforms such as Snapchat and WhatsApp. According to a study released by Northwestern University in Qatar (NU-Q), in partnership with Doha Film Institute,… Read More

Qatar B2C, B2B To Grow To USD 4.3 Bn By 2019

Qatar B2C, B2B To Grow To USD 4.3 Bn By 2019

10 years ago by Sana MahmudDigital

With hyper-connectivity and e-commerce, Qatar’s business-to-business and business-to-consumer markets are set to grow from USD 2.3 billion in 2014 to USD 4.3 billion in 2019, according to the Ministry of Transport and Communications. Leading organizations discussed this growth at the the SAP Qatar Forum, where… Read More

YouTube Gears Up To Recognize Ramadan’s Most Engaging Ads

YouTube Gears Up To Recognize Ramadan’s Most Engaging Ads

10 years ago by Sana MahmudAdvertising

YouTube has launched the first edition of The Lantern, the first award on the global video platform to recognize the efforts of creative agencies, media agencies and advertisers in the Middle East and North Africa (MENA) during the Holy month of Ramadan. Led by YouTube,… Read More

Mindshare Promotes Jihad Hachem To MENA CFO

Mindshare Promotes Jihad Hachem To MENA CFO

10 years ago by Sana MahmudAdvertising

Mindshare has promoted Jihad Hachem from Senior Finance Director to CFO of Mindshare MENA. Mr Hachem has spent the last 12 years of his career at Mindshare, starting as a Senior Accountant at MediaINSIGHT’s Beirut office, a Mindshare affiliate. In 2004, he started off with… Read More

H+K Strategies Appoints Matthew Dezzani As GM – KSA

H+K Strategies Appoints Matthew Dezzani As GM – KSA

10 years ago by Sana MahmudAdvertising

Communications firm, Hill+Knowlton Strategies (H+K Strategies) has appointed Matthew Dezzani as General Manager of its business in Saudi Arabia. Under the chairmanship of His Royal Highness Prince Abdulaziz Turki Alfaisal, the firm has offices in Riyadh and Jeddah. Mr Dezzani has more than two decades… Read More

OMD Ropes In OgilvyOne’s Walid Hadid To Head Analytics

OMD Ropes In OgilvyOne’s Walid Hadid To Head Analytics

10 years ago by Sana MahmudAdvertising

Walid Hadid has joined OMD MENA in the newly created role of Head of Analytics to provide OMD clients with a holistic, integrated service. The appointment is in continuation with OMD’s commitment to sciences in the marketing field since its inception almost 15 years ago. The agency asserts… Read More

Clorox Consolidates Global Creative With FCB & Dentsu

Clorox Consolidates Global Creative With FCB & Dentsu

10 years ago by Sana MahmudAdvertising

The Clorox Company has appointed FCB and mcgarrybowen/Dentsu Aegis Network as its lead creative agencies to represent the brands portfolio of businesses. The agency selections are a part of the company’s strategic focus on accelerating profitable growth by transforming its brand marketing through digital technology,… Read More

UAE Makes It To EMEA’s Top 5 In Publicis90 Shortlist

UAE Makes It To EMEA’s Top 5 In Publicis90 Shortlist

10 years ago by Sana MahmudAM Unicorns

Publicis Groupe is celebrating its 90th anniversary with the objective of giving something back to the industry. It initiated Publicis90, a global endeavor to support 90 startups or promising projects in the digital field with this in mind. The process included inviting entries that are… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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