Unilever has appointed FP7/DXB to handle the digital and social business of it flagship tea brand – Lipton. FP7/DXB is tasked with overseeing Lipton’s digital communication and content strategy across the Gulf region. “Lipton is the biggest tea brand globally as well as in the GCC. It enjoys… Read More
Use startups and Abu Dhabi in one sentence, and you are sure to have turned a few heads. The case was similar for Bernard Lee and Fahad Al Ahbabi, who took the conversation a step forward, and setup GlassQube Coworking (GQC). “The genesis of GQC… Read More
“Saudi Arabia: the heart of the Arab and Islamic worlds, the investment powerhouse, and the hub connecting three continents: Africa, Asia and Europe” is the aim of the Saudi Vision 2030 document unveiled in Riyadh by Deputy Crown Prince Mohammed bin Salman. At a time… Read More
The facts about Iran are well known. The second largest market in the Middle East and North Africa (MENA) region; a diversified economy; the fast paced growth; home to a highly educated workforce, and above all Vision 2025 that articulates Iran’s steps to become the… Read More
Following its launch in both Hong Kong and Singapore in 2014, The Marketing Society, a global network of 3000 senior marketers headquartered in the UK, are now expanding its network into Dubai. The body would be chaired by Asad ur Rehman, Director Media, North Africa &… Read More
Liberated from digital keyboards, Pepsi has taken the world’s global language – emojis – offline in a visually striking and socially sharable campaign, inviting consumers to ‘Say It With Pepsi’. Unleashing more than 600 proprietary PepsiMoji designs – from over one billion bottles and cans… Read More
J. Walter Thompson has kicked off the second year of its Helen Lansdowne Resor (HLR) Scholarship, an international opportunity designed to support and promote talented, creative, female advertising students. Named after Helen Lansdowne Resor, the industry’s and J. Walter Thompson’s first female copywriter, the HLR… Read More
Fadi Mroue, Founder and Creative Director of Republique, a communications agency headquartered in Beirut, will chair the digital and mobile jury at the Kyiv International Advertising Festival this May. Kyiv is an advertising event of Ukraine and one of the Eastern European festivals in the… Read More
The National Health Insurance Company Daman launched its ‘Daman’ and ‘Thiqa’ apps. “Daman has always been a pioneer in our field. We are a society on the move, and Daman’s smart phone applications ensure our services and staff are available to our members, on their… Read More
Amid concerns about online privacy, social media use in the Middle East is shifting away from Twitter and Facebook and toward direct-messaging platforms such as Snapchat and WhatsApp. According to a study released by Northwestern University in Qatar (NU-Q), in partnership with Doha Film Institute,… Read More
