The J. Walter Thompson sexist and racist scandal that led to the ousting of its global CEO Gustavo Martinez, is seeing holding company CEOs not only introspect on some of the issues facing the industry globally but also begin a word war between WPP CEO-… Read More
The startup funding ecosystem in the Middle East region has seen remarkable growth in the last few years. From barely any investors to speak of a couple of years ago, the scenario has now transformed with several international investors, including some of the hard hitters, showing interest in… Read More
With its recent AED 1 billion (USD 275 million) funding announcement, Souq.com is on the aggressive, seeking to add more value to its customers and merchants. The etailer’s latest campaign ‘It’s yours.’ aims to put the power back in the hands of the consumers and… Read More
Slated to rollout in the UAE in July, Publicis Groupe has set up a new initiative, Sapient Inside, combining the skills of Publicis.Sapient and Publicis Communications. The unit looks to provide its clients with a competitive advantage that connects brand marketing to digital and enterprise… Read More
The advertising industry can look forward to a good year globally. The Middle East and North Africa (MENA) region however will have to brace for challenges. The global ad market is on course for 4.6 percent growth this year, up from 3.9 percent growth last… Read More
For Egypt, one of the largest markets in the region, the going has been tough. Leaders from the country have worked hard to change the scenario and pursue growth. But as the global economic environment threatens to slowdown, Egypt will face its share of challenges.… Read More
Launched in May of 2014, JUST’s mission is to transform the fashion industry into a transparent, accountable and sustainable system that celebrates the stories, the people and the resources behind the clothing. To impact change, the startup believes that one missing voice was the shopper’s.… Read More
Bringing his one-year stint to a close, Rich Rust has resigned from Nissan Middle East as its Head of Digital Marketing. In his role, Mr Rust was responsible for all of Nissan Middle East’s digital marketing functions in more than 20 countries in the region. Mr Rust’s destination next could not… Read More
The sense of economic scepticism emanating from political instability is manifesting into different things for different regions. For Lebanon, the challenge is clear and present according to UM Beirut’s General Manager, Colette Cherfane. Her role at UM has given her a regional perspective not just… Read More
Mai Medhat and Nihal Fares are what can be described as events frequenters. In the course of their, and the events attended, they noticed various gaps in the events space. While most people attend events to network and meet newer people, there was no… Read More
