The year 2016 will be a defining one for marketers, especially in context to engaging audiences. Industry predictions suggest that the year will see marketers talk about customer-centric marketing and enhancing customer experience. “With over 1.59 billion people using Facebook every month around the world,… Read More
Unilever has aligned with OgilvyOne and Geometry Global to manage its digital and activation plans in the Gulf region for three of its brands including Dove, Rexona, and Signal. The combined team of OgilvyOne Dubai and Geometry Global Dubai will lead the brands’ 2016 digital… Read More
“We are excited,” remarks Robin Clarke, Managing Director EMEA, SPORTS at SMG. Mr Clarke was visiting the media agency’s Dubai office to set up Starcom Mediavest Group’s (SMG) global sports marketing capability, SPORTS at SMG, in the region, when he made this remark. He indeed… Read More
To cope with the changes in the market along with increasing the efficiency of businesses, Vodafone Egypt has introduced the Vodafone Enterprise Ready Meter. The meter helps businesses identify how ready their business is compared to the rest of the industry. This is the first… Read More
Cannes Lions International Festival of Creativity is going all out to thank creative thinkers in its new initiative ‘ThankYouCreativity’. Developed in-house, Cannes Lions intends this as a love letter to imagination and craft, and a reminder of their purpose and power. “We make the case for… Read More
The Times of India Film Awards’ second edition will take place in Dubai this year. TOIFA is a global intellectual property that looks to leverage the power of Bollywood to position destinations and brands in minds of global Indians. TOIFA 2016 Dubai Presented by Gulf Air and… Read More
Calligraphers, neuroscientists and producers are going to take center stage at the 10th edition of Dubai Lynx festival. Amongst the international and regional industry superstars, new, emerging thinkers will bring their different creative perspectives to the stage. The new regional Stage will spotlight the fresh… Read More
UAE onliners are discerning. They want freshness in content and they want good quality of video. These two factors appear to be more important for the Emirate as opposed to other developed markets in the region. A recent survey from Vuclip, a mobile video on demand (VOD)… Read More
Abu Dhabi Commercial Bank (ADCB) has appointed OMD as its new marketing communications partner. The bank took a market review in December 2015 after which the decision was taken. Like many other industries, the banking sector is evolving under the impetus of technology and consumer… Read More
Adding more to its creative firepower in the region, Grey Group has appointed Fran Luckin as Grey Africa’s Chief Creative Officer. Ms Luckin will oversee Grey Africa’s creative product and will work closely with Grey Africa’s Executive Creative Director, Glenn Jeffery and Creative Directors Francois… Read More
