UAE has emerged the most awarded country this year at the Warc Prize for Connection Strategy with FP7/DXB standing out with three wins for the region. MEC also got one shortlist but could not make it to the winners list. Warc, a platform observing advertising best practices,… Read More
If you are a car buff and thrill is what you seek, then the Dubai International Motor Show (DIMS) is where you should be. Being held in its thirteenth year, the DIMS couldn’t have gotten better this year with all mega car manufacturers showing their… Read More
According to stats from Facebook, the Middle East and North Africa region has seen 114 million monthly active users till September end. Of those, 102 million access the site through mobile devices. Across MENA almost 60% of people come back to Facebook every day and… Read More
Twitter has appointed Kinda Ibrahim as Director of Media Partnerships for the Middle East and North Africa. Based in Twitter’s recently opened Dubai office, Ms Ibrahim’s team will work to accelerate Twitter’s push for content partnerships across the news, politics, sports, TV and entertainment verticals. Her… Read More
Community Jameel International, the corporate social responsibility arm of Abdul Latif Jameel Group in partnership with Zain Group, a mobile telecom company ]across the Middle East and Africa launched a TVC inviting applicants to come forward and register their interest and ideas in taking part in… Read More
Google, in conjunction with the IPG Media Lab, a division of IPG Mediabrands, released the results of the industry’s first global comprehensive branded content effectiveness study. The study found that the while consumers have a savvy POV on branded content – they realize it is… Read More
J. Walter Thompson Saudi Arabia was awarded the first ever “Vendor Award – Innovation Category” by Saudi Telecom Company’s Procurement division at STC’s fourth Vendor Day at Gitex 2015. The event that was held Dubai saw the presence of Dr. Khalid Bin Hussein Al-Bayari, STC… Read More
This week on Twitter, it was all about love. Love for their nation, love for their superstar and love for favourite tweets. The tech savvy people of the Arab world take to social media to express their thoughts. The week saw Twitteratis expressing their love… Read More
J. Walter Thompson MENA released its Generation BOLD deep dive featuring original analysis and key insights into the untapped yet tenacious Arab demographic of today’s 50+ age group, who are looking to have their needs met, with the spending power to match. Engaged, numerous, and… Read More
With the announcement of Dubai observing 2015 as the Year of Innovation, the city aims to position itself as a leader in the space. It set yet another example with the launch of a tech hub powered by Google called the AstroLabs Dubai. The tech hub… Read More
