Etihad Airways, the national airline of the United Arab Emirates (UAE), has appointed the Cheil Network to handle its global digital and social marketing activities, following a competitive pitch process held last month. Cheil is now responsible for delivering Etihad Airways’ strategy and creative in… Read More
du continues its winning streak at several awards platforms. The telecommunications operator’s advertising campaign du Tuesday garnered a Bronze Lion in the Film Craft category at the Cannes Lions International Festival of Creativity 2015. The win brings a number of firsts to the Middle East… Read More
If you are a relatively newcomer to UAE or if you are shifting home to a not very familiar part of the Emirates, a service like Mr Usta will immediately begin looking like a necessity. Needless to say that was also the genesis of the very… Read More
Dentsu Aegis Network is shifting its focus to digital as marketers seek a different mix of services in lieu of the changing speed of technology. Speaking about the global scenario and Middle East and North Africa in specific, Nigel Morris, CEO, Dentsu Aegis Network Americas… Read More
To help people realize the importance of life insurance and provide them with its life insurance solutions, Emirates NBD, with its latest video, made people stop and think about life when they are not around. The online film was launched last month in the UAE… Read More
Technology has changed all over the world and Middle East and North Africa is no exception. With consumers in MENA being more connected than ever courtesy proliferation of digital devices and platforms, one big market witnessing a huge media revolution is Kingdom of Saudi Arabia.… Read More
Eid Mubarak to your family, your friends, your loved ones and you! Here is wishing you immense happiness, peace and success. The Arabian Marketer office is celebrating Eid whole-heartedly. The site will hence not be updated till July 20, 2015…
Ever since I started reading on the first reports that trickled in on #Mecca_Live, I just had to write about it for two reasons. It feels wonderful as a Muslim to read people speaking about Islam in the way they did, as a religion I… Read More
MENA is speeding towards digital transformation as knowledge based approach is taking over processes, decision making, product rollouts, promotions and issues pertaining to customer engagement. According to Wilson Issa, MD, VivaKi Levant, “the biggest challenge is how the industry is moving towards programmatic and real… Read More
Etihad Airways Partner (EAP) airlines Etihad Airways, Alitalia, Air Berlin and Jet Airways have zeroed in Starcom Worldwide, part of Starcom Mediavest Group, aas the group’s new global media agency, following a joint tender sent to several leading agency networks. Starcom was selected by EAP… Read More
