Former tennis star, Martina Hingis, has become the new Brand Ambassador of Asian Direct Selling Company, QNET. She will also be representing QNET brand in India and will be participating in certain sporting activities. Ms Hingis will play a leading role in enhancing QNET’s brand… Read More
eMarketer, in collaboration with Starcom Mediavest Group (SMG), has released an annual “Global Media Intelligence (GMI) Report” on key digital trends worldwide. Speaking on the collaboration, eMarketer President Lisa Church said, “Media usage by channel, and by demographic, in key markets around the world is… Read More
Governments across the GCC are focussing on innovation for creating smarter cities, which was evident at the recently held 4th GCC Government Social Media Summit. Held under the theme of “‘Leveraging social networks to drive government innovation and create smart cities’, the event highlighted the importance… Read More
Initiative, a global communications network within IPG Mediabrands, has taken on board creative director Nick Childs as Global Chief Creative Officer. Mr Childs joined the agency on September 1, and reports directly to Jim Elms, Global CEO of Initiative. Mr Childs will be charged with… Read More
UM MENA launched its first digital conference for the LEVANT region earlier this month. UM MENA said that ‘the aim was to educate and inform marketers on how to plan and implement digital strategies for 2016, understand the value of their online investments and the delivery… Read More
The Gunn Report has added 35 new mini-case studies to Bullets From Gunn. The report is a collection of rapid fire mini-cases spanning from 2007 to 2015, highlighting the business results of the most famous campaigns from across the world. “Whilst our primary function in… Read More
The digital environment has changed how consumers and businesses interact. While this has opened up newer opportunities for brands, it is also a challenge to understand the psychology of consumer behaviour and what influences them. To understand this, a session with Rajagopalan A R, Assistant… Read More
Amongst several tweets by people on their favourite football player, the week saw women ruling the trends. The release of the upcoming Bollywood movie trailer Jazbaa trended and the week ended on a serious note with the world observing Women’s Equality Day. Women’s Equality Day… Read More
In a major branding overhaul, Abu Dhabi Media (ADM) has revamped its four regional flagship channels which was done by Dubai-based multi- disciplinary integrated design house Les Folies. The agency embarked on a massive branding revamp for ADM’s Abu Dhabi Sports TV, which culminated in… Read More
It is still early days for the Internet of Things (IoT), in the Middle East and Africa, but reports suggest that it will be soon mainstream. According to a recent report of International Data Corporation (IDC), for retail, this is literally true. The report studied… Read More
