Kuwait based Impact & Echo BBDO Safat bagged a Gold Lion and a Silver Lion each for its work ‘Confusing Indian, Confusing Arab, Confusing Iranian’ for Honda Accord GPS. The jury was impressed with the simplicity and freshness of the campaign. “The approach… Read More
Memac Ogilvy Dubai was the sole agency from the MENA region which won a Lion in the Creative Effectiveness category. ‘The Autocomplete Truth’ work by the agency for UN Women bought home a Bronze Lion. Seeing that despite decades of global advancement, discrimination against women… Read More
Geometry Global and Memac Ogilvy stood out in the PR Lions category from the MENA region at the Cannes Lions Festival of Creativity by winning a Gold Lion for its ‘The Lucky Iron Fish Project. The project was launched in Cambodia, where almost half the… Read More
The first year of Glass Lions that represent work done for good have three entries from MENA region that have made it to the shortlist. Entry details are Title Client Entrant Company Country Production Company VOTE FOR US. WE’LL VOTE FOR YOU KAFA LEO… Read More
Impact BBDO Dubai got two shortlists in the Radio Lion category at the Cannes Lions International Festival of Creativity. Amongst the 179 nominations, the agency’s ‘Procrastination’ work for BHV got two shortlists in this category.
Out of a total of 23 entries, Geometry Global Dubai managed to clinch a space in the Product Design Lion Shortlist at the Cannes International Festival of Creativity. The agency got one work shortlisted ‘The Lucky Iron Fish Project’. No other agency from the MENA… Read More
Leo Burnett Beirut ruled the Cyber shortlist for the Middle East & North Africa region (MENA) at the Cannes Lions International Festival of Creativity. Out of the 330 nominations, the agency got five shortlists. The agency got four entries for its ‘Keep The Flame Alive’… Read More
Out of the 240 shortlists in Design Lion Shortlist at the Cannes Lions International festival Of Creativity, agencies in the United Arab Emirates (UAE) seems to have done well with a total of twelve nominations from this region. Y & R Dubai tops the list… Read More
Some of the most evolved marketers are constantly changing the way they are approaching consumers. Syl Saller, Chief Marketing Officer, Diageo, believes that in today’s age, one of the most important aspects of reaching consumer is to pack right and pack light. Lara Balazs, SVP… Read More
Razorfish’s Chief Technology Officer, Ray Velez makes a very simple argument – the advertising and marketing industry is after all an industry. Like any industry, it would seek to do things in cheaper and faster ways, and by that logic, the business is headed to… Read More
