In a move placing its Dubai hub as one of the Havas Village global spearheads, Havas Worldwide Middle East has launched a new integrated communications model in the region. The concept brings together the previously separate strategy, creative, digital, media and PR disciplines and enables… Read More
Mondelēz International has launched a new campaign for its brand Oreo in the region after successfully running the moments campaign globally. The biscuit company’s Wonderfilled campaign is an attempt to reawaken people’s inner child. The brand says that the purpose is to build positive outcomes from… Read More
Google has launched a Middle East edition of its online marketing data platform ‘Think with Google’. The site, which offers analysis and insights for the marketing industry, was introduced in tandem with new research focused on UAE consumer decision making called moments that matter. The… Read More
According to a survey held by Gartner, there is an increasing gap between businesses which have already taken digital initiatives and those which are still under the planning stage. While the gap continues to widen, the survey shows that digital business leaders are way ahead… Read More
Former tennis star, Martina Hingis, has become the new Brand Ambassador of Asian Direct Selling Company, QNET. She will also be representing QNET brand in India and will be participating in certain sporting activities. Ms Hingis will play a leading role in enhancing QNET’s brand… Read More
eMarketer, in collaboration with Starcom Mediavest Group (SMG), has released an annual “Global Media Intelligence (GMI) Report” on key digital trends worldwide. Speaking on the collaboration, eMarketer President Lisa Church said, “Media usage by channel, and by demographic, in key markets around the world is… Read More
Governments across the GCC are focussing on innovation for creating smarter cities, which was evident at the recently held 4th GCC Government Social Media Summit. Held under the theme of “‘Leveraging social networks to drive government innovation and create smart cities’, the event highlighted the importance… Read More
Initiative, a global communications network within IPG Mediabrands, has taken on board creative director Nick Childs as Global Chief Creative Officer. Mr Childs joined the agency on September 1, and reports directly to Jim Elms, Global CEO of Initiative. Mr Childs will be charged with… Read More
UM MENA launched its first digital conference for the LEVANT region earlier this month. UM MENA said that ‘the aim was to educate and inform marketers on how to plan and implement digital strategies for 2016, understand the value of their online investments and the delivery… Read More
The Gunn Report has added 35 new mini-case studies to Bullets From Gunn. The report is a collection of rapid fire mini-cases spanning from 2007 to 2015, highlighting the business results of the most famous campaigns from across the world. “Whilst our primary function in… Read More
