Even as Unilever agencies are gearing up for a global media agency review, the corporate major has consolidated its search engine marketing and search engine optimization duties with Omnicom’s Resolution Media. The development follows a pitch process. Prior to this, Unilever’s search mandate was handled… Read More
It may feel like only yesterday that we were discussing New Year celebrations at Burj Khalifa but the first month of 2015 is already over. For the region, the year so far has been marked with its ups and down – some of the biggest ones coming in the… Read More
There are several conversations around the growth of mobile in the Middle East not only in terms of handset penetration, but also in the increase of mobile internet and the rise of 4G enabling content consumption on the ‘personal’ screen. The growth of the small… Read More
In a move that will boost future prospects for both Havas Media Group and Facebook Atlas in context to pushing the boundaries of ‘people-based marketing’, the two companies have entered into a global partnership that will allow Havas Media Group’s client base to reach people across devices. The offering rolls out first in… Read More
This week, JWT Intelligence compiled a decade of annual trends forecasting by releasing ’10 Years of 10 Trends’. The report explores 10 of the most compelling macro trends that shaped societal behaviors and attitudes defining the business landscape. It maps how these trends have evolved… Read More
In line with the new innovation vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Dubai Internet City will organize the first round of its tech developer competition, titled ‘Decode Dubai’. The… Read More
Leo Burnett and Flip Media have been awarded the creative and digital duties for OSN respectively. The Pay TV zeroed on the two agencies after following a pitch process which included Impact BBDO and TBWA. The creative and digital mandate has been handed over in… Read More
As the week comes to a close, various subjects featured in MENA audiences discussion list — from football player Cristiano Ronaldo to the Golden Globe Awards to #UAECompassion. If the week once again highlighted the Arab consumers passion for football on the one hand, on the other hand, it was about… Read More
Out beyond ideas of wrongdoing and rightdoing, there is a field… I’ll meet you there. I could not help but think of these words of Persian philosopher Jalal al-Din Muhammad Rumi, when I was going through a JWTIntelligence report on 100 trends that would define 2015. In particular, I was… Read More
The keywords associated with programmatic in its current application are right message to right person at the right time for the right price. For an industry where ‘price’ matters, a lot about programmatic advertising has been confined to its role in efficiency. It would however… Read More
