Peugeot is reinforcing its comeback in the GCC with a complete revamp of its agency line-up. With new agencies appointed to handle the French brand’s public relations (PR), social media and creative, the auto manufacturer says it is dedicated to raising awareness of its range… Read More
Etihad Guest, Etihad Airways’ loyalty program, and Saudi-headquartered Arab National Bank (ANB) have partnered to launch an ANB Etihad Guest Signature Visa Card in the Kingdom of Saudi Arabia (KSA). With its focus on creating a personalized travel experience for Arab-speaking Etihad Guest members, Etihad… Read More
On Middle East’s Mother’s Day, celebrated on March 21, Babyshop has launched a multi touchpoint initiative backed with a digitally supported campaign. In line with its philosophy to engage in meaningful conversations with its consumers, the initiative aims towards creating awareness, and taking timely action,… Read More
IBM has recently released the insights from its study ‘Women, Leadership and the Priority Paradox’ that stated it would still take over half a century more to achieve gender equality in the global workplace. It also said that current leaders are yet to make this… Read More
Impact BBDO has claimed the first spot at the Dubai Lynx International Festival of Creativity 2019 as Agency of the Year. The big winner from last year, TBWA\Raad, has kept its momentum going and secured the second place as the highest awarded agency at the… Read More
Dubai Lynx International Festival of Creativity has revealed the first set of shortlists for 2019. In the Digital and Mobile Lynx shortlists, Impact BBDO takes the lead with 12 entries in the shortlist. Punch BBDO has one shortlist as well in the category. TBWA\Raad has… Read More
Leadership gender gap in the global workplace continues to persist because organizations have yet to make advancing women a formal business priority. This was stated in the IBM study ‘Women, Leadership, and the Priority Paradox’ The global study, conducted by IBM Institute for Business Value… Read More
Enas Rashwan and Yasser Ghoneim, Mentors at Cairo Ad School and Members of Cairo Ad School’s Board of Directors, are joining the jury line up for One Show / Young Ones 2019 representing Cairo Ad School. This would be the first time an educational institute… Read More
Sharjah Media City (Shams) has officially launched The UAE Entertainment Experience. This native project in the film production industry, is touted as first of its kind in the Arab World. “Revealing the start of the work on the first Emirati and Arabic film is an… Read More
WhatsApp has replaced Facebook as the top ranked brand in the YouGov BrandIndex 2019 Women’s Choice Rankings in Egypt. Facebook, which had been the number one brand since the inception of these rankings in 2017, has slipped down to fifth place. The rankings were compiled… Read More
