Emirates Airlines and Formula 1 have renewed and expanded their partnership until the end of 2022. Emirates has been an F1 Global Partner since 2013, and the renewed agreement will see the airline get expanded branding and consumer activation presence at over 15 races on… Read More
On its second anniversary, Hopscotch has rebranded as tech platform Hopscotch.work following investment from digital entrepreneur, Tim Baker, Co-Founder of digital agency hug digital that was recently acquired by Grey Group. With a brand new look and capabilities, the investment has led to a complete rebuild… Read More
Those who have known him, had said this is not the last we have heard of Sir Martin Sorrell, CEO of WPP after his shock exit from the holding company last month. And Mr Sorrell confirmed this in his public appearance at Techonomy conference on… Read More
Kaspersky Lab, a long-standing partner of Abu Dhabi Racing, has extended and expanded its partnership with Amna Al Qubaisi, the first Arab woman to compete in Formula 4. Ms Al Qubaisi is a member of the Prema racing team, and Kaspersky Lab has sponsored her… Read More
LinkedIn has made two updates that allow users to use sight, sound and motion to tell more visually rich stories: video for Sponsored Content and Company Pages. As a part of Video for Sponsored Content, LinkedIn has also signed an agreement with measurement company MOAT… Read More
Ramadan is a very positive time in the Middle East. Reflection, restraint, generosity and unity are key themes at home and in the workplace. Bayt.com’s annual ‘Ramadan in the Middle East and North Africa’ (MENA) poll indicates that more than nine in 10 job seekers… Read More
Global business value derived from artificial intelligence (AI) is projected to total USD 1.2 trillion in 2018, an increase of 70 percent from 2017. According to Gartner, AI-derived business value is forecast to reach USD 3.9 trillion in 2022. The Gartner AI-derived business value forecast… Read More
Y&R, FP7/, Memac Ogilvy, Superunion, BBDO, TBWA\Raad and The Classic Partnership Advertising have all won, bringing home Graphite and Wood Pencils, at the 56th D&AD Professional Awards. Y&R Dubai has won one Graphite Pencil and two Wood Pencils, equivalent of Silver and Bronze metals respectively,… Read More
RTB House has put together an AI (artificial intelligence) Marketing Lab – an internal unit that will conduct research and development across several aspects of marketing. Separate from the main R&D department, the new division will focus on creating an environment for inventing and developing… Read More
Brands are gearing up to connect once again with consumers in the region, during Ramadan. And online would continue to be an important medium this year as well. Criteo has looked at some past data to reflect on consumers’ online spending behaviors during the holy… Read More
